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Fluke Electronics is an icon in machine testing and measurement. Fluke Reliability is building new software, sensors, and tools that unlock Industry 4.0. The combined Brand and Communications team for Fluke and Fluke Reliability help bring this vision to life with true thought leadership, best practice articles, and a strong corporate narrative.

We’re looking for a storyteller with a conversational voice, an exceptional editing skillset, and an in-depth knowledge of modern digital marketing, including SEO and analytics. The writer should also be comfortable leveraging AI. The Digital Content and Campaign Writer will bring simplicity and narrative to complex topics ranging from artificial intelligence to tools for the solar and EV industries. They will work closely with internal subject matter experts and stakeholders to uncover stories from across our brands and use data-driven insights to translate them into compelling content for our target audiences.

This position can be based anywhere in EMEA.

Responsibilities:

• Write a steady stream of content, including SEO articles, sales enablement, white papers, product pages, emails, video scripts, and more.

• Write thought leadership PR articles for an EMEA audience on a range of topics, including writing for our Executive team.

• Help edit written materials from across marketing.

• Regularly interview internal experts to write authoritative thought leadership articles and better understand sophisticated subjects.

• Learn the details of various brands and products and convey key messaging accurately and appropriately through the effective use of language.

• Support team members in determining the best communication vehicles for the customer.

• Research and pitch new content ideas during regular planning and brainstorming sessions.

Qualifications:

• 5+ years of professional experience in writing and editing

• At least one year’s experience in technology writing, science writing, or writing about similarly complex topics

• Portfolio of short-form, promotional copy and long-form feature samples that you have written and edited

• Knowledge of SEO and how to write content to drive SERPs

• Understanding of content creation in a data-driven environment

• Experience writing bylined thought leadership content

• Strong team player who can thrive with a global team in a collaborative, diverse, cross-functional Marketing department, yet is able to work end-to-end independently

• Demonstrated ability to write for targeted audiences, including content catered to specific localities, personas, roles, or industries.

• Must be comfortable in a fast-paced, deadline-driven environment and able to manage competing priorities

• Bachelor’s degree in Marketing, Journalism, Communications or a related field

  Qualifications - Nice to Have:

• Competency with Google Analytics and SEO tools like SEMrush, Screaming Frog, Keywords Everywhere, Moz, etc.

• Experience working with generative AI tools to create content and an understanding of these tools’ limitations

• An appreciation for the contributions of Grammarly

• Prior experience working with Asana, JIRA, Aha, Airtable, or other process management tool

• Knowledge of engineering, industrial technology, electronics, and SaaS a plus.

  Fortive Corporation Overview

  Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com (https://stgfortive.taleo.net/enterprise/careers.fortive.com) .

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities