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As a Senior Product Marketing Manager for the Worldwide (WW) Government industry, you will play a pivotal role in developing and executing marketing strategies that drive growth and adoption of Microsoft solutions within the government sector. This role involves developing the overall government narrative collaborating with global stakeholders aligned to strategic growth bets around data & AI, cybersecurity, sovereignty, and resilience.

You will be responsible for building subject matter expertise across our government audiences, products, and channels, driving clarity on our strategic priorities, positioning and value proposition across our efforts. You will have a chance to directly influence our go-to-market plans and marketing execution and you will play a critical role in thinking end-to-end about how we support and empower government agencies.

As part of the Microsoft Government, Defense and Intelligence and Sovereignty team, we are committed to advancing Microsoft's leadership position across these industries and capabilities driving differentiated solutions to accelerate cloud and AI adoption. Our team culture is built on a shared purpose, embodying a growth mindset, adaptability, and problem-solving skills. As a member of our team, you will be encouraged to bring your ideas, embrace challenges and contribute to an environment where learning and innovation are part of our daily work.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Market Strategy and Execution: Develop and execute comprehensive marketing plans that align with the strategic priorities of the WW government industry. Conduct in-depth market analysis and research to establish audience insights and identify opportunities for growth and innovation. Influence vision and strategy for solutions that meet the evolving needs of governments worldwide. Define go-to-market strategies for customer acquisition, adoption, customer advocacy and retention. Track and analyze the performance of marketing initiatives using data-driven insights to optimize marketing strategies and drive continuous improvement.

• Positioning and Messaging: Craft compelling value propositions, positioning, and messaging that resonate with government customers. Create Messaging and Positioning Frameworks (MPFs), content, sales enablement and other materials to help scale our efforts across marketing and sales channels and partners aligned to our industry strategy.

• Cross-functional Orchestration: Serve as the marketing subject matter expert for the government industry representing and advocating for the needs of the business. Lead and support cross-functional teams to ensure a cohesive approach to product messaging, positioning, and go-to-market strategies. Share demonstrated best practices with internal global stakeholders to improve marketing and business performance.

• Stakeholder Collaboration: Engage with government leaders to understand their challenges and advocate for solutions that support the needs of audiences across all government verticals. Build relationships with key government partners to drive impactful marketing programs.

• Thought Leadership: Establish Microsoft as a thought leader in the government industry by creating and promoting content that highlights our expertise and solutions. Develop and lead marketing strategies that position our products and solutions focused on durable differentiation.

• Embody our culture and values

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business

• OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business

• OR equivalent experience.

• Experience working in government or in developing and executing marketing strategies for the government sector.

Additional or Preferred Qualifications

• 3+ years experience marketing or selling into government audiences

• Experience in product marketing.

• Demonstrated ability to synthesize audience insights, and develop positioning, value propositions, and messaging.

• Cross-functional global leadership experience working with engineering, sales and marketing teams, with the ability to create clarity, align shared priorities, and influence virtual teams to deliver successful outcomes.

• Demonstrated written and verbal communication skills, with the ability to articulate complex concepts to audiences including internal teams, customers and leadership.

• Proven ability to operate with autonomy, making informed decisions based on data and common principles to ensure the success of the project or team.

• Knowledge of Microsoft products and solutions, particularly in the context of government use cases.

• Demonstrated ability to drive thought leadership and establish industry presence.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until January 31, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .