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NCSU/Campus Enterprises Marketing Communications Manager in Raleigh, North Carolina

NC State was named a great place to work in the 2022Forbesannual survey as the best large employer in North Carolina.NC State embodies a culture that values collaboration, creativity, innovation, and teamwork. We provide a team-oriented culture, work/life balance, and work that makes a difference in our community, the state, and beyond. We also offer great benefits forSHRA/EHRApermanent positions, including tuition reimbursement at any university in theUNCsystem, healthcare, vacation, holiday and sick leave, paid parental leave, retirement and more. You can even join the NC State Wellness and Recreation Center and receive discounted meals on campus.

Campus Enterprises is NC State University's division of retail and hospitality organizations NC State Dining, NC State Stores, Lonnie Poole Golf Course, NC State Student Centers (Witherspoon and Talley), and the One Card Office. Each department is dedicated to providing service excellence, value, and enrichment of the student experience in support of academic success.

For more information about why you should consider working for Campus Enterprises at NC State, visit our website athttps://campusenterprises.ncsu.edu/dept/hr/opportunities/permanent-opportunities/{target="_blank"}

Essential Job Duties

+-----------------------------------------------------------------------+ | We are seeking a dynamic and innovative professional with a passion | | for food, nutrition and wellness to serve as the public | | communications specialist (marketing communications manager) for NC | | State Dining. The incumbent will have proven leadership experience | | and be capable of working in a fast-paced, results-oriented | | environment. | | | | This position has direct responsibility to develop and implement | | marketing and communication plans to promote the department's dining | | locations and services. This includes the dining halls, restaurants, | | and convenience stores/markets as well as the various program | | features, such as culinary excellence, nutrition and sustainability. | | | | The position supervises a marketing coordinator. It reports to the | | director of strategic marketing and communication and is a part of | | the Campus Enterprises marketing and communication team. | | | | Responsibilities include, but are not limited to: | | | | Marketing | | | | - Ability to create and execute strategic marketing plans for NC | | State Dining, which includes planning and scheduling all print | | publications, electronic media, outreach activities, and website | | development projects. | | - Establish and implement short and long range marketing goals, | | objectives, policies, and procedures. | | - Evaluate program effectiveness and effect changes required for | | improvement. | | - Assist with the development and creation of marketing assets in | | collaboration with full-time creative professionals on staff. | | - Coordinate activations and outreach activities with internal | | stakeholders, vendors and campus departments. | | - Maintain brand standards for department and university. | | - Ad ise dining's senior leadership on complex marketing and | | communication issues to ensure our dining program presents | | strong, cohesive brand to its constituencies. | | - Develop budget requests for communications programs. | | - Knowledge of print and signage standards and materials. | | | | Branding | | | | - Develop a consistent brand image for department that is | | innovative and dynamic and reflective of NC State Dining in all | | pieces. | | - Conceptualize, execute and oversee the creation of all marketing, | | communications and print materials on behalf of NC State Dining | | according to the brand standards. | | | | Technology | | | | - Manage and update websites as needed using WordPress. | | - Manage the electronic billboard platform for the division and | | departments. | | - Support mobile app promotion. | | - Dissemination email communications through Mailchimp. | | | | Public Relations | | | | - Write and edit news releases. | | - Pitch stories to campus paper and trade publications. | | - Present at orientation sessions and participate in informational | | zoom sessions. | | - Manage NC State publicity and informational matters, both written | | and web formats, with other public and private agencies and | | organizations. | | - Work with news services across campus to ensure exposure and | | information dissemination of programs, services and facilities. | | - Direct, develop and implement communication strategies to obtain | | desired results; regularly assesses strategies and re-direct | | efforts that are ineffective. | | | | Project Management | | | | - Articulate and prioritize deliverables in project management | | system and provide regular communication with stakeholders to | | ensure projects are completed in a timely manner. | | - Ensure that projects are entered in the system and tracked for | | assessment purposes. | | - Assign tasks and deadlines to marketing coordinator, graphic | | designer, student employees, with clear instructions to ensure | | their tasks can be completed in a timely manner. | | | | Communication | | | | - Develop and implement marketing and public relations programs by | | working with the directors to establish goals and target | | audiences, then execute thro

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