Intel Senior Brand Analyst (Remote) in Providence, Rhode Island
Intel's Brand Strategy and Identity team is seeking a Sr. Brand Analyst to join our Brand Analysis group of brand experts who will help empower data-informed brand strategy and brand design decisions aligned to internal and customer objectives.
Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.
Set the standard for exceptionally high-quality brand analysis deliverables
Deliver insightful analysis to support upfront brand discovery and learnings (brand audits, ecosystem and competitive brand landscapes, industry brand trends)
Deliver insightful analysis to support backend brand decision making (analyst interviews, customer testing, cultural and linguistic testing)
Collaborate with the Product Brand Strategy and Brand Design teams to transform business questions into brand research hypotheses
Collaborate with the Insights and Activation team to develop, design, and interpret both qualitative and quantitative brand research
Translate brand research findings into actionable brand strategy opportunities
Prepare and present findings in an impactful, easily digestible format
Support brand analysis request fulfillment, project timelines, and queue prioritization, in collaboration with Brand Analysis Team Lead
Coordinate with Brand Analysis Team Lead to deliver clear briefs, iterative improvements, and innovative results
Contribute to the identification, development, and implementation of new and innovative brand analysis capabilities
Help train and develop a team of junior brand analysts
A successful candidate will demonstrate:
Clear understanding of product and corporate brand strategy and identity
Acute understanding of Intel's business objectives and products
Proven track record of developing and applying insights to further strategic brand goals
Must be comfortable working with executive level stakeholders
Proven skills to influence brand strategy and visual identity
Demonstrated experience and success in working in multi-faceted, cross-functional teams
Strong communication (verbal, written) and organizational skills
Exceptional and quick building of clear and compelling PowerPoint decks
Works equally well in teams and independently
Manages a diverse range of simultaneous projects
Culture of continuous improvement, testing, and deployment of new capabilities
Experience collaborating with agencies and vendors to deliver results
Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.
6+ years of experience in B2B marketing, brand strategy, or brand analysis
2+ years of experience preparing and presenting to executive-level stakeholders
2+ years of experience leading brand strategy and brand analysis projects for major tech brands
This position not eligible for Intel immigration sponsorship.
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $118,860.00-$196,720.00
*Salary range dependent on a number of factors including location and experience
This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
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