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ISMG - Information Security Media Group Marketing Program Manager in Princeton, New Jersey

Are you ready to power the shift towards corporate cybersecurity competency?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply! We’re interested in candidates who possess strengths in a few areas and have intrigue and capabilities in others.

About Us

Information Security Media Group (http://ismg.io/)  (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, and research all focused on the top topics faced by professionals in the security space today! With 14 brands, 36 digital media properties, over 300 in-person & virtual events annually, and a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries and regions. 

We're continuing to expand our impact on the community with CyberEd.io, our reinvented training & education platform, which was born with a mission to close the gap in cybersecurity talent and technical ability by providing enterprises and individuals with the training they need to upskill and reskill. Founded by cybersecurity leaders looking to take their teams to the next level, CyberEd.io provides one central source for the best hands-on, high-quality training and development for today’s on-the-go security practitioners. 

All of the coursework found in CyberEd.io is drawn from practical, real-world experience and has been created by some of the top CISOs and leaders in the industry. Our courses and learning paths are then curated by practitioners who understand the needs of enterprise security teams and are passionate about elevating education in cybersecurity beyond the theoretical to the real world.

Our major differentiators are:

  • Our curated platform offers over 30 industry certifications along with rigorous, original, and partner warrior training organized across 15 learning paths, 67 separate courses, and 800 hours of study.

  • Our custom coursework was developed and produced by widely recognized industry experts, CISOs, and senior practitioners on topics ranging from Kubernetes configuration vulnerabilities to hybrid cloud optimization.

  • 600 of our thought leadership events offer lectures on the entire spectrum of topics that are necessary for CISOs and practitioners to know and understand in order to become most effective in their roles.

  • Security Awareness training is delivered as a Managed Service for our clients which is overseen by one of our Customer Success Managers who assure that the content is being effectively consumed so that their team’s knowledge base is expanding, contributing to a transformative culture of security consciousness.

  • Current and relevant News, Opinion, White Papers, Podcasts, Blogs, and Thought Leadership delivered daily and updated weekly to assure a stream of continuous education and learning.

  • Our mission is to consistently deliver valuable, unique, and quality content designed for modern cybersecurity offense and defense as we continuously develop and grow communities of interest so that CyberEd.io becomes the single source of cybersecurity subject-specific media for all of our client’s employees.

    The Opportunity:

    CyberEd.io is a fresh and explosive initiative for ISMG  and we are looking for a Marketing Program Manager to own the creative direction and execution of all marketing initiatives, with a primary objective of establishing dominant brand awareness and authority across all cybersecurity markets.

    Here, you’ll lead engagements from start to finish, translating ideas into strategy, and driving results in increased brand awareness, authority, and inbound leads. You’ll be targeting a global audience through multi-channel flooding direct marketing campaigns. The opportunity field is wide open and can include editorial, video production, events, G-AI, and beyond.

    The Marketing Program Manager will be responsible for planning and execution efforts throughout the complete campaign lifecycle for multiple, concurrent projects. This involves working with and drawing upon resources from our internal marketing teams in CyberTheory and Events, our Creative team in APAC, our Editorial team, and our extended creative team in Israel.

    If you are a curious, creative, analytical marketing professional with a passion for creating superb Cybersecurity content, we’d like to speak with you!

    What you'll be doing:

  • Collaborating with cross-functional teams to define and lead the marketing strategies, requirements, and roadmaps for CyberEd.io.

  • Managing multi-channel marketing programs & ensuring all channels are in alignment i.e. Social Media, SEO/SEM Optimization, PPC, etc.

  • Working with internal partners to create extraordinary creative and impactful communications.

  • Contributing to messaging, positioning, and brand strategy.

  • Collecting, analyzing, and incorporating feedback/input from customers, partners, in-house teams, and other stakeholders to help shape the requirements, features, and end results of our products in accordance with the goal of further expanding market reach and performance.

  • Working with external customers on customized marketing campaigns on a per need basis.

  • Implementing market research to identify trends and analyze the competitive landscape.

  • Ensuring products and releases are launched correctly and on schedule.

  • Making creative recommendations to expand product base and vision.

    What you’ll bring for success:

  • Bachelor’s Degree in related fields

  • 5 years of experience as a Marketing Manager or other similar roles

  • Foundational experience in and/or knowledge of the technology industry (ideally cybersecurity)

  • Experience with all leading tools and processes (SEO, SEM, SM Channels and Influencers, Video, G-AI, OOH, FOMO, Bandwagon, Color, email, Social Proof, Programmatic, etc.)

  • Excellent written and verbal communication skills with a problem-solving aptitude


    Apply now! Visit  www.cybered.io for more information & follow us on Twitter (https://twitter.com/ISMG_News) !

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