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Key Responsibilities:

Toolkit Creation and Adaptation (70%):

• Coordinate the creation and adaptation of marketing toolkits for individual markets within the CEE region.

• Ensure toolkits align with global and regional standards and are effectively localized to meet the specific needs of each market.

• Collaborate with regional teams and stakeholders to gather relevant inputs and feedback.

• Monitor and evaluate the effectiveness of adapted toolkits and continuously improve them.

Strategic Content Marketing Management (30%):

• Develop and implement content marketing strategies within local markets.

• Identify opportunities for improvement and innovation in content marketing.

• Collaborate with creative agencies to develop high-quality and relevant content that supports marketing goals and increases customer engagement.

• Analyze the results of content campaigns and optimize strategies based on the gathered data.

Candidate Requirements:

Education and Experience:

• Minimum of 5 years of experience in marketing, content marketing, or related fields, preferably in an international environment.

• Proven experience in the creation and adaptation of marketing materials and toolkits.

Skills:

• Excellent communication and organizational skills.

• Strong strategic and analytical thinking.

• Ability to work independently as well as part of a team.

• Proficiency in Czech, and advanced proficiency in English (additional CEE languages are an advantage).

• Ability to effectively collaborate with diverse stakeholders at both regional and global levels.

Personal Attributes:

• Creativity and an innovative approach to problem-solving.

• Ability to work under pressure and meet deadlines.

• Proactive attitude and willingness to learn and improve continuously.

• Flexibility and ability to adapt to changing market conditions.

This position offers an opportunity to work in a dynamic and international environment where you will play a key role in the creation and implementation of marketing strategies and tools that impact entire regions. If you are passionate about marketing and enjoy challenges, this position is for you!

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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