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Position Purpose

This position is responsible for the strategic direction of JCB marketing, brand development and all communications both externally and internally in North America. The ideal candidate will be a strategic leader with marketing expertise across product, brand and growth marketing.

Major Tasks, Responsibilities and Key Accountabilities

• Develop and execute the Marketing strategy for JCB North America.
• Act as a strategic thought partner to our Executive team on all aspects of Marketing.
• Define our North American brand and how it presents itself to different types of audiences externally: customers, candidates and consumers.
• Build a world class marketing team. Hire, coach and develop members of the marketing function.
• Research and develop marketing opportunities, direct marketing, and new project development.
• Create and plan digital campaigns and benchmark performance goals.
• Direct social media presence to connect with and engage customers, consumers and employees.
• Plan and coordinate public affairs, which should include public relations and community outreach programs.
• Supervise the planning and development of company marketing and communication programs.
• Responsible for directing the creation and placement of all advertising and/or advertising campaigns.
• Ensure that any campaigns effectively reach marketing goals and objectives.
• Plan and direct all marketing policies, objectives and initiatives.

Nature and Scope

Reports to President and CEO

Minimum Qualifications

Bachelors degree in marketing or related field

Ten years of marketing or advertising experience

Preferred Qualifications

Masters degree in marketing or advertising

Fifteen years of advertising/marketing experience within a related industry

Ten years experience within a senior-level position

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED