Intuit Marketing Manager, Web Experience Strategy in Plano, Texas
The Web Experiences Marketing team within Intuit's Small Business and Self-Employed Group (SBSEG) markets new products, services, experiences and business models that customers value and that will accelerate growth for the QuickBooks Online ecosystem. We are seeking a Web Marketing Manager to create web experiences for our Small Business and Self Employed customers.
The QuickBooks Web Experience team is seeking a savvy Web Marketing Manager with deep strategic and tactical expertise in planning, experimenting and transforming web experiences for our various types of customers. The ideal candidate will drive the growth of QuickBooks by bringing our suite of products to life within our website through relevant and customized experiences based on customer needs and intents.
This role requires a high level ofcross-functional partnership with Product Marketers, Brand, XD, Content, Analytics, and Research to bring the QuickBooks brand and product stories to life on desktop and mobile. The focus will be to drive customers through the journey of discovery, education and, ultimately, conversion. If you’re passionate about operationalizing a dynamic brand and product portfolio strategy through a web experience, this will be an exciting role for you!
What you'll bring
Minimum 5+ years in marketing with experience in product marketing, marketing strategy, growth, content, and or web/digital marketing
Proven experience creating impactful web designs, with understanding of SEO and information architecture
Strong critical thinking orientation with the ability to deﬁne program KPIs and use data to drive decisions
Excellent ability to both lead and partner effectively and collaboratively across a range of cross-functional stakeholders
Strong communication skills with ability to deliver impactful presentations to both inspire and align stakeholders and leadership teams
BA/BS required, MBA preferred, or equivalent work experience
Proﬁciency with any Personalization tools, Adobe Analytics, Wevo, Usertesting.com, or Decibel is a bonus
How you will lead
Deliver compelling, differentiated web experiences to communicate our product value to complex B2B prospective customers
Bring strong qualitative & quantitative problem solving skills, with demonstrated ability to conduct research and analysis to synthesize actionable insights, and identify hypotheses to present clear recommendations
Advocate for the customer when developing comprehensive test & learn agendas to uncover pain points and ideate innovative methods to overcome conversion barriers
Be excited by and skilled at distilling complex ambiguity into navigable workstreams and learning plans
Partner closely with product and digital marketing teams to develop web experiments which align to the experimentation roadmap
Manage multiple projects at a time in a fast-paced and intense, results oriented environment
Partner closely with other web experts in the organization, including partners in SEO, brand, sales, analytics, and design with ability to gain alignment with key stakeholders
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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