Experience Inc. Jobs

Director of Marketing Salary: \$90K-\$110K Schedule: Mon-Fri, 8a-4:30p Our client is seeking an experienced and dynamic individual to join their team as a Director of Marketing. In this role, you will collaborate closely with the CEO, Brand Marketing Manager, operating GM\'s, and business-unit marketing teams and agencies. As a key team member, you will play a vital role in executing marketing strategies in line with business objectives. This role will primarily focus on the marketing and revenue growth of our wholly-owned operating businesses. The ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising. Duties/Responsibilities: - Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI - Create and expand marketing strategies and plans for operating businesses - Design, plan, and execute effective marketing campaigns in line with the plan - Determine and implement key reporting metrics to measure campaign effectiveness. - Build brand awareness and generate innovative ideas to promote brands/products. - Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social) - Design and coordinate promotional campaigns, PR, and other marketing efforts across print& digital channels - Maintain a consistent view of marketing ROI and KPIs - Develop a marketing strategy for business - Manage and review the marketing budget for all entities - Keep updated on market trends & competitor strategies - Provide oversight, guidance, support, and collaboration to Brand Marketing Manager - Support programming creation and marketing at the business unit level Qualifications: - Degree in Marketing, Business Administration, or a related field. - Prior experience in a similar role. - Deep knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing, and marketing analytics - Excellent written & verbal communication skills and are comfortable dealing with the media. - Knowledge of SEO and digital marketing strategies and analytics - Adept at building relationships, liaising with multiple stakeholders, and thrive inmatrix environments. - Strong leader who has built, scaled, and led high-performing marketing teams. - Strategic thinker & problem solver with the ability to be hands-on. - Comfortable with ambiguity and leading efforts with minimal direction