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TrueSense Marketing SEM Specialist in Pittsburgh, Pennsylvania

As an SEM Specialist, you will work closely with the Digital Marketing Team (SEM Manager and Digital Strategists) to coordinate and optimize each of our clients’ paid search (PPC) and Google Ad Grant programs. You will work with the SEM Manager on the development and execution of search engine marketing (SEM) and digital marketing activities that generate qualified web traffic and conversions for identified KPIs. A successful candidate will have a hands-on approach to implement digital strategies that increase productivity and optimize campaigns in order to reach ROI targets.

If you have digital marketing experience and are looking to turn your SEM knowledge into true industry expertise, this position offers an impressive client portfolio and in-depth training.

Essential Functions:

  • Provides full execution of all core SEM tactics (keyword research/expansion, technical audits, link building, bid management, optimize ad copy and landing page content suggestions, etc.)

  • Analyzes performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns (including cross-channel traffic and attribution)

  • Assists and implements digital acquisition strategy, lead generation tactics, A/B and multivariate testing, ad copy writing, keyword builds

  • Prepares regular analytical data & reports with defined KPIs, recent performance, insights, trends, and upcoming efforts or opportunities

  • Assists with set-up of conversion tracking systems to ensure proper measurement of value generated by search traffic; audits current set-up of site events and data sources, ensuring all data sources are connected and feeding events properly

  • Works with internal cross-functional teams to develop integrated approaches to campaigns

  • Works with Digital Project Manager to ensure accurate billing of all paid digital media as well as retainers in assigned areas

    Position Requirements (Knowledge, Skills and Abilities):

  • Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.

  • Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.

  • Computer Proficiency - Strong computer skills including all Microsoft products (Outlook; Excel; Word; PowerPoint)

  • Job Specific Programs/Functions as Applicable: Google Analytics and Tag Manager experience preferred; Google Analytics and Google Adwords Certification(s) ideal; Hubspot Certification a plus

  • Congeniality - Positive attitude, not easily discouraged, open to alternative views, accepting of coaching/peer input, and copes well even under pressure.

  • Customer Service - Anticipates the needs of others as well as clients, acts upon those needs appropriately, and help remove barriers to excellent customer service.

  • Industry Knowledge - Shows an interest in and dedication to deepening their knowledge of digital marketing strategies.

  • Innovation - Pursues better ways of getting things done, models breakthrough thinking, acts as a change agent, and helps others manage through change. Ultimately translates the department vision into actionable plans and creates enthusiasm about the future of TrueSense.

  • Modeling - Acts as a role model for others and actively participates in the development and mentorship of teammates/direct reports; positively influences others while providing motivational support and direction where needed.

  • Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.

  • Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.

  • Professionalism - Is visible with a positive presence, is ethical, and highly professional.

  • Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

  • Team Mentality - Works in a coordinated effort with other members of the team in order to achieve overreaching goals, models collaboration, instills effective team membership in others, and allows for flexibility in how work is accomplished.

    Education and Experience:

  • Bachelors Degree required, preferably in Digital Media, Marketing, or Communications

  • 1-3 years experience executing SEM campaign management (Google, Yahoo! & Bing) strongly preferred

  • Experience with digital advertising, nonprofit online marketing and fundraising programs a plus

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