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TrueSense Marketing Digital Advertising Operations Coordinator (Remote) in Pittsburgh, Pennsylvania

  • View details (https://www.truesense.com/careers)

TrueSense Marketing is a full-service, direct-response fundraising agency. TrueSense is in the business of making a difference through our expansive list of national and global nonprofit clients. We are a Certified Google Ads Partner, Google Ad Grants Certified Professional, Microsoft Ads Partner, and Meta (Facebook) Business Partner Member.

TrueSense Marketing’s already amazing client base is rapidly growing putting us in need of Digital Advertising Operations Coordinator. This role will aid in implementation and optimization of various digital advertising media, including display, paid search, and paid social.

The Digital Ad Operations Coordinator will play an integral role including campaign building and day-to-day management of our clients’ digital advertising efforts. You will work directly with our digital strategists, and the digital media team to setup and optimize campaigns.

This position offers the opportunity to work with an impressive client portfolio. If you are organized, curious, motivated, detail oriented, and are able to multitask, we want to talk to you!

Responsibilities:

  • Setup, monitor, and manage paid media ad campaigns across multiple platforms

  • Manage budgets, performance, and optimizations, ensuring campaign performance meets and exceeds clients’ goals

  • Troubleshoot campaign issues relating to process, delivery, quality, and more

  • Oversee the analysis of performance data and make campaign optimization recommendations

  • Works with internal cross-functional teams to develop integrated approaches to campaigns as part of our client proformas

  • Provide feedback and recommendations at all stages of the account/campaign lifecycle

  • Schedule and launch online ad campaigns into client-specific ad serving platforms

  • Work closely with client contacts to provide ad operations support and communicate status of campaigns, technical issues, launch delays, delivery issues, etc.

  • Perform quality assurance/quality control checks on client campaigns to ensure that all placements and creative have been set up correctly and are delivering on pace

  • Monitor and analyze campaign performance to ensure customer satisfaction and provide suggestions for optimization

Required Education & Experience:

  • Minimum 1 year experience managing campaigns within DSP (BASIS, MediaMath, etc)

  • High School diploma or GED; Associates or Bachelors degree preferred

  • Experience with media planning and buying

  • Knowledge of basic paid digital media concepts

  • Understanding of digital media platforms, including Google Ads, and Microsoft Ad, Facebook Business Manager

  • Knowledge of Google Analytics and Google Tag Manager

  • Familiar with cross-channel optimization, including paid social and programmatic

  • Familiar with Google Grants and/or non-profit fundraising marketing efforts

  • In-depth knowledge and understanding of direct-response best practices, strategy, and tactics

  • Strong computer skills, specifically Microsoft Office Suite (Word, Excel, PowerPoint)

  • Proven ability to work independently while juggling priorities and completing all responsibilities on time at a high level

  • Detail oriented

  • Excellent verbal and written communication skills

We have a mixture of employees working in our home-base just outside of Pittsburgh, PA and remotely around the country. We are flexible with location.

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