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Facebook Product Marketing Manager, Business Messaging Tools in Pierre, South Dakota


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


At Facebook, we believe that messaging will become the primary way that people communicate with businesses. We’re still in the early days of this transformation, with most person-to-business interactions today occurring through legacy channels such as phone or email. But research shows that over 63% of people prefer messaging with businesses, and we’re witnessing this growth firsthand on Messenger, Instagram, and WhatsApp. We’re investing as a company to lead this transformation -- and make messaging with a business as easy and intimate as messaging a friend.We seek an experienced product marketer passionate about Small and Medium Businesses (SMBs) and business communications, and knowledgeable about 0>1 product development, to join our Business Messaging Tools product team. This team is responsible for building Inbox and other communication tools in Facebook Business Suite. Today SMBs can use these tools to manage their communications across Messenger and Instagram, and we aim to evolve into a true one-stop shop for all business communications. The Product Marketing function serves as the customer advocate in product development (“inbound” work) and also defines go-to-market strategy (“outbound” work). This role will be responsible for product strategy, market and competitive analysis, customer insights, product testing, and go-to-market strategy for new communications solutions that we are building into Inbox and Facebook Business Suite. The ideal candidate will bring deep insight into the business communications and/or Customer Relationship Management landscape, and be passionate about transforming the way SMBs communicate with customers. She or he will have experience building tech products for SMBs, and be laser focused on building best-in-class, easy-to-use experiences built around the needs of the customer. We’re looking for a big-picture thinker and strong problem solver who can partner cross-functionally and cross-team to drive results. Excellent analytical and communication skills and comfort with ambiguity are a must. At Facebook, we are focused on building a diverse and inclusive workplace. Our Business Messaging Group is focused on amplifying across our community, so we welcome you, your personal experience, and different perspectives.

Required Skills:

  1. Lead product strategy, opportunity assessment, market research, competitive benchmarking, customer segmentation, etc. to identify significant long-term opportunities

  2. Represents the market (including qualitative and quantitative feedback from businesses) internally with Product Management and Engineering, and influence product roadmap/direction

  3. Collaborate closely with partner teams to build great product experiences that span org lines and address customer needs holistically

  4. Plan and lead alpha/beta testing to assess Product Market Fit and feed insights back into product development

  5. Quarterback comprehensive go-to-market strategy and plan, including positioning, launch strategy, PR

  6. Partner effectively with outbound marketing teams to create world-class product marketing communications and drive product adoption & engagement at scale (via marketing campaigns, blog posts, press, sales activation, events, etc.)

Minimum Qualifications:

  1. BA/BS degree, or equivalent work experience

  2. 6+ years of work experience in Product Marketing/Product Management/product development, marketing/advertising/brand management, strategy consulting, product/business strategy, or similar roles

  3. Experience problem solving, communicating and working with both technical and non-technical stakeholders and teams across varying levels of seniority

  4. Experience thinking analytically and strategically about issues and influencing stakeholders through analysis and customer insights

  5. Experience leading cross-functional teams to drive results

Preferred Qualifications:

  1. MBA

  2. 8+ years of work experience in Product Marketing/Product Management/product development (partnering closely with product management and engineering to represent market requirements, and with sales to support product launches)

  3. Experience in B2B messaging/communications, Customer Relationship Management, and/or digital marketing/advertising

  4. Experience with (zero-to-one) tech product development

  5. Familiarity with building products for SMBs

  6. Proven to be scrappy and juggle competing priorities, and a bias for action

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.