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Avnet Marketing Manager – Account Marketing in Phoenix, Arizona

Who We Are:

At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product’s lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We’re driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.

Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what’s next at Avnet!

Marketing Manager – Account-focused Marketing (Americas Marketing)

The America’s Lead Management team is looking for an experienced campaign marketing manager to lead our account-focused Marketing initiatives. You will work with your Sales and Marketing team colleagues to create ideal customer profiles (ICPs) and identify groups of accounts matching those criteria. Factoring in intent indicators, engagement analytics and Sales feedback, you will select specific accounts and be responsible for the design and execution of multi-touch marketing campaigns to targeted segments within those accounts. With Sales, you will work as partner, organizer, facilitator and serve as “mission control” for all execution and results tracking.

Candidate must live in Phoenix, AZ metro area.

Principal Responsibilities

  • Collaborating with Sales leadership and your Marketing colleagues, create several ideal customer profiles (ICPs) that will vary by Avnet products and solutions. You will need to learn the Avnet business, as well as market pain points/challenges at a macro (industry) and micro (account) level.

  • Develop a content library associated with these ICPs and the Avnet value propositions for each. To scale your account-based marketing efforts, the content must be applicable across all accounts identified for an ICP and re-usable across multiple campaigns.

  • As part of the content library development process, capture core messaging hooks from Sales and Marketing teams and expand/elaborate on those messages to create specific buyers-journey content “paths” for prospects within those target accounts.

  • Work with Marketing teams to plan, build and execute marketing outreach sequences, employing a variety of tactics including digital advertising, sequenced email, direct mail, Sales outreach and others. The ideal candidate will have experience in any of these areas (or other Marketing specialties)

  • Become a power-user of ZoomInfo, which will be your essential tool to identify accounts that meet your ICP criteria, find the right people at those accounts and monitor “intent” signals that ZoomInfo measures for those accounts.

  • Organize weekly meetings with teams from Sales and Marketing to keep projects on track.

  • Align with senior Sales leadership and other executives to communicate upcoming campaign plans, results and lessons learned from past campaigns.

  • Measure, analyze and regularly report on the impact of campaigns on strategic accounts, buying groups and contacts, as well as performance against core business KPIs.

  • Apply an experimentation mindset to account-focused campaigns to drive, test, learn and optimize.

Job Level Specifications

  • Campaign marketer with strong project management skills and ability to use data to guide decision-making and prioritization.

  • Demonstrated experience working with Sales and Marketing teams.

  • Familiar with ABM tactics, metrics and how they relate to enterprise buying cycles.

  • Must be marketing tech-savvy and comfortable using Marketing and Sales platforms (ZoomInfo, Marketo, Salesforce and related).

  • Prior ABM training (Forrester, etc.) preferred.

  • Experience with Microsoft Excel, Word and PowerPoint.

  • Excellent presentation skills.

  • Understanding lead lifecycle concepts (the typical marketing and sales funnels) is a bonus.

  • Excellent verbal and written communication, effective time and project management skills.

Distinguishing Characteristics

  • 3-5 years of Marketing campaign experience required (work on ABM campaigns during that time strongly preferred).

Work Experience

  • Prefer 5+ years with bachelor's or equivalent.

Education and Certification(s)

  • Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

#LI-Hyrbid

What We Offer:

Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet’s ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs — from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.

  • Generous Paid Time Off

  • 401K and Pension Plan

  • Paid Holidays

  • Family Support (Paid Leave, Surrogacy, Adoption)

  • Medical, Dental, Vision, and Life Insurance

  • Long-term and Short-term Disability Insurance

  • Health Savings Account / Flexible Spending Account

  • Education Assistance

  • Employee Development Resources

  • Employee Wellness, Leadership Development and Mentorship Programs

Benefits listed above may vary depending on the nature of your employment with Avnet.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center at (888) 994-7669.

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