Job Information
Publicis Groupe Senior Analyst, Media Technology in Philadelphia, Pennsylvania
Company description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Media Technology Senior Analyst operates as a seasoned tactical lead across assigned accounts to train new employees, traffic, QA, and launch display campaigns. The Sr. Analyst works directly with media teams to approve creative assets, monitor media quality, and optimize digital media. Where appropriate, the Sr. Analyst provides input to measurement and technical strategy.
Responsibilities
Knowledge
Responsible for managing trafficking process inclusive of independent implementation and QA conducted in a timely manner
Ownership of reporting deliverables and inclusion of data analysis
Limited experience building and troubleshooting macros
Exposure to conversion and site tag creation and implementation
Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise
Act as first line of issue escalation; manage the resolution of issues as they arise such as discrepancy between reporting systems and creative malfunctions
Assist Manager and Associate Director in implementing new technology and new vendors against current infrastructure or client needs
Engagement in projects that propel cross-capability work
Attend and participate in presentations from vendors offering media solutions that may be relevant to the Technology group
Learn and incorporate industry terminology in communications
Troubleshooting ability of media tools
Help to train new hires within and outside of Media Tech department on capability specific tasks
Detailed, professional, and timely communications to internal team
Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate
Continue to hone presentation and public speaking skills
Solid knowledge of accounts and their relationship with technology partners
Qualifications
Requirements
Passion for technology
Exhibits integrity, trust, and self-development
Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office)
Familiarity with Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma
Ability to work in a matrix (multi-Associate Directory) environment
Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
Ability to take initial direction, then transition to a more independent work style
Bachelor’s degree required
1-3+ years’ experience
Notable Milestones
Seasoned practitioner of ad serving platform use
Initiate mentoring and guiding team members and interns
Participation in internal agency groups and work streams
Additional information
Compensation Range: $49,305 - $65,415 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/24/2025.
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