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Job Summary

Comcast NBCUniversal's Startup Engagement team is responsible for partnering with and investing in early-stage startup companies. As part of that team, LIFT Labs develops relationships with startups to share insights and test their solutions, primarily through the LIFT Labs Accelerator. LIFT Labs is seeking a Marketing Manager who will be responsible for the supporting the development and execution of marketing strategies to address the objectives of the LIFT Labs team, including startup recruitment, employee engagement, thought leadership, and startup storytelling. The successful candidate will be a self-starter who is comfortable working in a team environment. They will have a deep understanding of marketing tactics that are relevant to content creation and partnership engagement in order to strengthen our startup and investor pipeline. This role also supports the marketing and communications objectives of Comcast Ventures, another element of Startup Engagement. The position reports to the Senior Marketing Manager and will be based in our headquarters in Philadelphia, PA.

Job Description

Core Responsibilities:

• Assist in the development and execution of marketing strategies across LIFT Labs digital channels to attract startups for our programs, share insights from our work, and continue to position Comcast NBCUniversal externally as an innovative, technology company.

• Collaborate with cross-functional teams to create and deliver marketing campaigns, including digital, social media, content marketing, events, email marketing, and other marketing initiatives.

• Identify and manage editorial-based partner relationships with industry-focused outlets.

• Support the marketing and communications objectives of Comcast Ventures.

• Develop compelling ways to disseminate insights from startup founders to an internal, corporate audience.

• Manage social media budget and ensure that all marketing campaigns are delivered on time, within budget, and meet expected outcomes.

• Monthly reporting on KPIs to ensure marketing team is tracking toward set goals

• Utilize data and analytics to measure the effectiveness of marketing campaigns and make decisions.

• Stay current with emerging marketing and technology trends.

Qualifications:

• Bachelor's degree in Marketing or related field.

• 5-7 years of experience in marketing, public relations, or a related field.

• Experience developing and executing marketing strategies across multiple channels, including digital, social media, content marketing, email marketing, and events.

• Experience managing marketing budgets, measuring ROI, and utilizing data and analytics to drive marketing decisions.

• Strong project management skills and ability to work independently in a fast-paced environment.

• Excellent communication skills and ability to work collaboratively with cross-functional teams.

• A deep understanding of the startup ecosystem, including technology trends, challenges, and opportunities.

• Develop compelling ways to disseminate insights from startup founders to an internal, corporate audience.

• Manage social media budget and ensure that all marketing campaigns are delivered on time, within budget, and meet expected outcomes.

• Monthly reporting on KPIs to ensure marketing team is tracking toward set goals.

• Utilize data and analytics to measure the effectiveness of marketing campaigns and make decisions.

• Stay current with emerging marketing and technology trends.

• A background in public relations and knowledge of the CRM system Sprinklr is a plus.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.