Job Information
Essity Marketing Manager Feminine Care Consumer Goods North America - Essity244222 in Philadelphia, Pennsylvania
Marketing Manager Feminine Care Consumer Goods North America - Essity244222
DESCRIPTION/RESPONSIBILITIES: Marketing Manager - Feminine Care, Consumer Goods North America
At Essity: This Is What We Do
About the Role Essity is seeking a dynamic and experienced Marketing Manager to lead our feminine hygiene brand in the North American market. This role will be responsible for developing and implementing marketing strategies to drive brand awareness, growth, and market share. The ideal candidate will have a strong background in marketing, brand management, and consumer insights within the feminine hygiene industry.
The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid position.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. Strategic thinker with a passion for brand management and a deep understanding of the feminine hygiene market.
Join our team and help us empower women across North America with innovative and impactful feminine hygiene products.
What You Will Do * Develop and execute marketing plan and activities for assigned brands to achieve brand objectives and sales target in line with global BU guidelines. * With CMU team conduct market research and analyze consumer insights to identify key trends and opportunities in the feminine hygiene market. * Monitor and evaluate competitive landscape and consumer behavior to adjust marketing strategies as needed. * Collaborate with cross-functional teams including product development, sales, and supply chain to ensure alignment on brand strategies and initiatives. * Manage product launch process according to agreed plan and within assigned budget for area of responsibility. * Create or adapt brand communication material across channels and products to secure efficient and effective communication for each market activity. * Manage the brand budget effectively to optimize marketing investments and drive ROI. * Ensure accurate logistic forecast on country, channel, and product level for product launches. * Lead and mentor a direct and indirect team of professionals to drive brand success.
Who You Are * Bachelor's degree in Marketing, Business, or related field. MBA is a plus. * Minimum of 5 years of brand management experience in the feminine hygiene or related industry in the Hispanic market * Strong analytical skills with the ability to interpret data and make informed decisions. * Proven track record of successful brand campaigns and product launches. * Ability to work effectively in a fast-paced and dynamic environment. * Holistic commercial perspective including proactively developing initiatives and projects with commercial teams * Deep understanding and knowledge of Digital marketing, E-commerce, D2C development experience desirable. * Excellent team-player in multinational teams, proved ability to work effectively in collaborative international environment. * Demonstrated collaboration skills, including matrix organization influence, effective communication and building strong relationships among key stakeholders. * Strategic and conceptual thinking. * Strong entrepreneurial mind set. * Strong consumer and customer orientation * Holistic thinking and the ability to manage ambiguity and complexity. * Strong leadership capabilities, including managing complex/multicultural teams * Ability to travel 20% of your time * Strategic thinking, team leadership, result-orientation, customer-focused, Omnichannel approach, value creation & financial acumen, collaboration & influencing skills, commercial and business acumen * Relevant Industry Experience: FemCare experience & Hispanic markets
What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits: Compet tive annual salary + annual incentive bonus/sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits: * United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance * Wellness program provided through Rally * Healthcare and Dependent Care Flexible Spending Accounts (FSA) * 401(k) with employer match and annual employer base contribution * Company paid Basic Life, AD&D, short-term and long-term disability insurance * Employee Assistance Program * PTO offering with Paid Holidays * Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance * Employee discounts program * Scholarship program for children of Essity employees.
Additional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.