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Robert Half Digital Marketing Manager in Philadelphia, Pennsylvania

Description We are looking for a Marketing Manager for our consumer manufacturing company in Reading, PA. The role will involve a range of duties including assisting the sales department, generating experience in leads, and contributing to B2B marketing strategies. This position is perfect for those with a background in digital marketing, particularly those who have experience in product marketing and design. Must have construction marketing/building envelope or similar field experience. This is a 100% ONSITE position.

Responsibilities: • Assist the sales department in achieving their targets through effective marketing strategies • Drive lead generation efforts to boost sales performance • Develop and implement demand generation strategies to stimulate potential customer interest and inquiries • Generate sales experience in leads to contribute to overall business growth • Leverage B2B marketing tactics to reach key decision-makers in target businesses • Contribute to all parts of the business with your marketing expertise • Utilize design skills to enhance marketing materials and presentations • Develop and manage product marketing strategies to increase product awareness and sales • Utilize CRM, social media management, and HubSpot skills to optimize marketing efforts and reach a wider audience. Requirements • Proven experience in B2B Marketing • Proficiency in CRM software, specifically HubSpot • Demonstrable skills in Demand Generation and Lead Generation • Experience with Product Marketing and ability to develop effective marketing strategies • Strong design skills, with the ability to create visually appealing marketing materials • Extensive knowledge and understanding of Social Media Management • Ability to develop and execute effective Marketing Strategies • Successful completion of a relevant degree or equivalent detail oriented qualification Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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