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Description

Job Summary:

We are looking for an energetic and detail-oriented Field Marketing Specialist to join our team. In this role you support the development and execution of field marketing campaigns to drive brand awareness generate leads and foster engagement with customers and prospects. This is a key role that will partner closely with our field marketing sales and demand generation teams to ensure alignment across campaigns and support the success of field initiatives.

Requirements

ey Responsibilities:

Plan and execute regional field marketing programs and events to drive engagement and meet sales targets.

Coordinate all logistics for events webinars and field activities ensuring promotional materials attendee follow-ups and other essentials are ready and aligned.

Oversee annual and quarterly budget allocations for regional marketing programs ensuring efficient use of resources.

Manage contracting and purchase order PO processes for external vendors and event-related services ensuring compliance with budget and timeline requirements.

Support event planning and execution including vendor and venue research invitation creation registration management deliverable tracking survey development event badging and collateral coordination.

Use Marketo to design and manage landing pages event invitations and marketing automation workflows ensuring seamless lead flow and audience engagement.

Create and track campaigns in Salesforce.com providing regular reporting and performance analysis to measure effectiveness.

Partner with cross-functional teams to align campaigns share insights and drive integrated efforts.

Research and propose new event opportunities that align with Workdays marketing strategy and target market expansion.

Required Skills:

Salesforce.com: Proven experience in Salesforce including campaign tracking reporting and lead management.

Marketo: Hands-on experience with Marketo for email marketing lead nurturing and marketing automation.

Microsoft Excel: Proficiency in Excel for data analysis reporting and dashboard creation.

GSuite: Proficient in Google Workspace Docs Sheets Slides for collaboration and project tracking.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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