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TechInsights Director, Product Marketing in Ottawa, Ontario


TechInsights is the world’s most trusted and authoritative source of actionable intelligence on innovation in the semiconductor and microelectronics industry. Our clients include the largest and most successful technology companies who rely on our content platform to make the most informed business and engineering decisions faster and with greater confidence.

Our platform is based on continuous analysis of the most innovative devices in the industry using state-of-the-art reverse engineering facilities and expert curation by specialized subject matter experts.

As part of our recruitment process, we strongly encourage every applicant to explore our TechInsights Platform by creating a free trial account. App.techinsights.com

TechInsights is headquartered in Ottawa, Canada, with operations in the US (Denver, San Jose), Poland, Japan, Taiwan, South Korea, China, and England. Our customers are some of the largest blue-chip companies in the world. We have successfully integrated two acquisitions in the last 12 months, with the ambition to double our business through acquisition and organic growth over the next 12 to 24 months.


The Director, Product Marketing will play a fundamental role in developing and maturing how we connect our story to the market. At TechInsights, you’ll work with our sales and marketing departments, along with expert analysts in manufacturing and end-market spaces of the semiconductor sector, to explain the value of our portfolio and bring our products to market.

Reporting to the MD, Market Analysis, you will own sales enablement and our go-to-market strategy across all products and services.


  • Define and execute our Product Marketing discipline

  • Enable Sales

  • Support them with appropriate tools and training

  • Help them scale by developing and cross-pollenating expertise around qualification and communication of value

  • Act as their advocate within the Product organization

  • Understand, document, and improve the sales process

  • Amplify Product Management

  • Work with Product Managers to refine product positioning

  • Help define the personas involved in buying and using our products

  • Formalize best practices in identifying and leveraging the Serviceable Addressable Market (SAM)

  • Support Marketing

  • Collaborate in developing a Marketing Plan

  • Coordinate on outreach activities, events, and similar

  • Plan for revenue retention and growth

  • Launch products and services

  • Act as the ultimate Product-side owner for all externally-visible product/service content

  • Manage the Product Marketing team

  • Coordinate with Product Managers to complete Product Marketing deliverables

  • Organize, mentor, and grow the team


  • 10+ years of Product Marketing and Product Management experience

  • Undergraduate degree in a field related to high-technology (computer science, engineering) or relevant work experience

  • MBA or graduate business degree desired but not mandatory

  • Proven success in driving revenue, working with Sales, and working with Marketing

  • Ability to effectively work with clients and internal teams to distill feedback and drive consensus

  • High level of comfort presenting in front of groups and C-level audience

  • Demonstrated ability to achieve objectives independently

  • Knowledge of semiconductor industry, and/or technologies and concepts related to Intellectual Property, IoT, automotive, consumer electronics, and mobile are assets


  • Competitive pay and lucrative benefits (medical, dental, vision, RRSP matching)

  • Flexible work arrangement

  • Flexible vacation policy

  • Annual fitness reimbursement

  • Strong sense of camaraderie, mutual respect and shared goals among colleagues

  • Support for community through charitable alliances

  • Professional and career development opportunities

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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