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Universal Destinations & Experiences Internship Program:

• Applications Close: June 28th, 2024, at 11:55PM ET. Submit your application as soon as possible – don’t delay!

• Spring 2025 Program Dates: Approximately January 2025 – April 2025

  JOB SUMMARY:

The Direct Digital Marketing (DDM) intern will play a pivotal role in facilitating a variety of direct digital marketing initiatives throughout their internship. These initiatives encompass documenting end-to-end marketing communication journeys across all channels of DDM, executing data-driven and audience-based tactics to enhance guest engagement and conversion rates, and overseeing overall project management. Throughout this experience, the intern will gain invaluable insights into the significant role that direct digital marketing communications play in managing customer relationships, and how these principles intersect with Paid Media, E-Commerce, and Data Science.

MAJOR RESPONSIBILITIES:

• Maintains project timelines and identifies opportunities for improvement.

• Assists with pre- and post- campaign analytics and metrics.

• Conducts program testing, collaborating with internal partners and stakeholders.

• Provides support for campaign execution.

• Monitors performance metrics, meticulously documenting them, and discerning opportunities and patterns for improvement to optimize program effectiveness.

• Collaborates closely with various departments to ensure seamless integration of the channel into broader marketing strategies.

• Executes new content for triggered communications and implements monthly e-newsletters while maintaining comprehensive project management.

• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.

• Performs other duties as assigned.

  EDUCATION:

• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Junior or above.

• Recent graduates will not be eligible for this program.

• Minimum cumulative 2.8 GPA is required.

• An official transcript may be required upon request.

• Preferred majors include: Marketing, Communications, Advertising, Business Management, Hospitality, Public Relations.

  ADDITIONAL INFORMATION:

Preferable skills for success in role include but not limited to:

• Experience with direct digital marketing (lifecycle, mobile messaged, direct/1:1 marketing, digital marketing) with an understanding of integrating communication strategies preferred.

• Must be efficient in Microsoft Office Programs including, but not limited to: Word, Excel, and PowerPoint.

• Strong interpersonal skills, problem-solving abilities and organization.

• Exceptional attention to detail.

• Superior written & verbal communication skills.

• Work in a fast-paced environment and adhere to deadlines.

• Ability to work autonomously and/or in teams.

• Consistent attendance.

Please note the following:

• This internship will be a hybrid experience, based in our Orlando offices.

• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than April 2025.

• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.

• In addition to all of our internships being paid, you may be eligible for financial assistance towards housing if applicable. Specific details about eligibility would be provided at the time of offer.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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