Armanino, LLP Senior Marketing Associate - BOS/CFOA in Open to Location, United States
The Senior Marketing Associate, will be a key player in supporting key firm industry and service areas to help Armanino expand its regional and national eminence. You will work closely with other marketing and sales support team members and key industry/service/geography leaders within the firm. You will manage internal and external campaigns, webinars and events, as well as support firmwide activities, as needed. This person should have experience working within professional services firms and will understand the business-to-business (B2B) marketing and sales environment.
Aid in the development of key messaging and value that drives engagement to meet overall goals of key industry groups and service lines
Develop, direct and execute programs to drive demand for the firm’s services in area of assigned responsibility
Measure effectiveness of content, both overall and in each channel
Partner with brand creative team to ensure all campaign content is on-brand and consistent in terms of style, quality and tone of voice
Write or direct writing resources for email (inbound and drip) and direct mail campaigns aligned with events, tradeshows, referral/channel partners and integrated marketing strategies
Execute event and webinar goals and objectives from initial request through final deliverable
Collaborate with sales and industry leadership to development content and drive attendance to live and online events
Work with sales support team to draft materials (presentations, service line sheets and client/target lists) as required
Develop, coordinate and execute digital marketing campaigns and posts (social, PPC, display, website inbound, emails, events, etc.) from initial request through final deliverable
Provide strategic direction on specific digital marketing initiatives by identifying the key message or proposition, as well as the best digital channel for distribution
Ensure SEO keywords and strategy for the firm, audit, tax, risk assurance and business management services are consistently reviewed and implemented
Track campaign and event results, and communicate overall marketing results to Marketing Senior Manager and relevant stakeholders
Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts
Required Education and Experience
Ability to work independently, on multiple projects at once and collaborate with remote team members and management
A bachelor’s in marketing, communications, English or a related field (or related experience)
Minimum of 2 to 3 years of experience in professional services marketing or B2B marketing; accounting or financial services/wealth management firm preferred
Excellent project management skills and the flexibility to prioritize changing workloads
Proactive with strong organizational, writing and communication skills
Willingness to share ideas and contribute to a collaborative effort
Armanino LLP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino LLP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Armanino LLP expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino LLP’s employees to perform their job duties may result in discipline up to and including discharge.
For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.
Job ID: 2021-4265
External Company URL: http://www.armaninollp.com