Experience Inc. Jobs

We look forward to reviewing your application!All applicants must include a resume.Visa sponsorship not available.Contact us at 1.800.562.0999 x11111 with any questions.We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local law. If you are looking to lead a marketing team, growing digital capabilities and driving automation strategies with a fast-growing company, with great people, doing great work, look no further - you may have found your dream job! In the role of Director of Digital Marketing, you'll be a key strategic and operational contributor to the efficiency and effectiveness of the Marketing team while being responsible for the strategic development and leading execution of digital marketing efforts, including a focus on automation. You will be a key Marketing leadership team member, contributing to the Credit Union's growth by working collaboratively with the product marketing, branding and web teams, using data and analytics to build digital campaigns that generate and nurture leads; deepen relationships with members; and provide service experiences. Your day might include: Development of strategy and execution of digital media, email and automation efforts designed to drive growth, engagement, and retention while upholding the mission of WSECU and the integrity of the brand Analyzing complex data, synthesize insights and seamlessly integrate multiple data sources to create streamlined and efficient processes for automation initiatives. Building a comprehensive marketing automatic program using Salesforce Marketing Cloud, automating many of the manual campaigns currently running, and adding those that are currently missed opportunities Analyzing complex data, synthesize insights and seamlessly integrate multiple data sources to create streamlined and efficient processes for automation initiatives. Developing a roadmap to continue to build the sophistication of our digital marketing program, with the goal being increased efficiency and an improved service experience for our members Working closely with IT and Analytics and Insight to build effective programs that deliver results to the meet the strategic goal of the organization Blending complex digital marketing programs and results into easily understandable presentations for managers, directors, VPs, and Senior leadership by being an excellent communicator and presenter Ensuring copy and graphics are optimized for greatest conversion, while meeting brand standards and working with the creative team Ensuring the UX maintains ADA standards and is optimized for conversions while working collaboratively with internal partners Working with the analytics team to develop KPI dashboards to regularly share with senior management Staying on top of current digital marketing and technology trends and providing relevant and timely thought leadership in a changing market and competitive landscape Performing leadership duties including interviewing and hiring qualified staff, assigning and reviewing work, providing training and development opportunities, conducting performance evaluations, and inspiring team members with a credit union goal of achieving a high-level of engagement Managing outside vendors and agencies as needed What you bring to the team: Bachelor's degree in Marketing, business, communications, or a related field. Comparable expert-level work experience in a related field may substitute, year-for-year, for education. Minimum of twelve (12) years of marketing experience, preferably within financial services marketing