The Clorox Company Brand Strategist (Electro Creative Workshop) in Oakland, California
Make your mark
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.
This position sits within the Electro Creative Workshop division of Clorox.
Electro's long list of "clients" includes the entire Clorox portfolio of brands—such as Clorox Cleaning, Burt's Bees, Hidden Valley Ranch, Brita, Glad and Kingsford. We offer a full suite of capabilities to service this large and varied group of clients.
Named In-House Advertising Forum's "Agency of the Year" in 2019, Electro's capabilities and facilities are robust with a history of producing smart, effective, and creative work across a broad range of channels, including packaging, creative content across digital and social platforms, events, digital experiences, and other collateral. All this means Electro is perfectly positioned to deliver on key objectives, which are driving purpose, personalization, and multicultural marketing.
The Sr. Brand Strategist’s mission is to deliver superior brand experiences across the entire consumer journey, with a significant focus on multicultural marketing, personalization and integrated creative. Be seen as a valuable partner in achieving client’s business and marketing goals.
Building from the brand's purpose and strategy, shape the consumer experience across all marketing efforts: packaging, print, owned site and owned social, CRM, e-com, paid media and in-person experiences. Use insights, data and analytics to help create increasingly personalized experiences that encourage engagement and action from consumers at every touch point. You will champion an integrated perspective in bringing creative together across media, channels and formats. To accomplish this mission, the Strategist has a deep understanding of culture, consumer empathy and market insights, as well as future trends to develop fresh, breakthrough ideas & brand stories to inspire best-in-class creative.
Lead creative strategy and process:
Clarify objectives and frame the challenge
Amplify multi-cultural consumer understanding and empathy: segmentations, personas, insights, experiences and journeys
Conduct audit & analysis of category, competition, channels, brand portfolio, trends, culture
Clearly and persuasively present strategy to clients to sell in creative work
Develop hypothesis, POV, recommendations & implications
Ensure consistent brand experiences while driving personalization (right person, right message, right time) across all elements: packaging design, omni-channel campaign development, content, digital, social, CRM, e-com and experiential.
Partner with Creative team, CRM and UX team to produce integrated & personalized creative solutions:
Write creative briefs and run engaging briefing sessions
Collaborate on content strategy
Establish messaging / communication hierarchy
Provide strategic direction, inspiration and feedback to design team throughout process
Collaborate with Human Insights team on creative testing
Collaborate with the Account and PM team to provide exceptional client service by being proactive and nimble, and manage expectations & feedback. Develop consultative and trusted advisor relationships with clients.
Provide strategic oversight and participate in annual Brand Planning process which requires discovery, planning, ideation, preparing tactical plans and presenting to clients.
Build relationships with cross-functional partners in Electro and Marketing (Insights, Brand, Brand engagement, E-commerce, Innovation). Collaborate with external agency leaders to identify opportunities and ensure consumers’ experiences are seamless across channels.
Key Skills, Abilities, Experience and Education Required
10+ years experience in strategy/planning
A track record of print/packaging, digital, social, content and CRM strategy that led to fresh, inspiring creative work
Demonstrated success with personalization and multicultural marketing initiatives
Digitally fluent and media savvy
Strong ability to problem-solve
Proactive, assertive, resilient
Superb collaboration skills
A skilled presenter and storyteller, able to simplify complex concepts and connect the dots
Proficient with Powerpoint & Keynote
CPG industry experience is preferred
Bachelor’s degree; additional education in the field is a plus
More about Marketing
Marketing is a powerful growth engine for Clorox. We create winning ideas that drive consumer value and energize our brands and businesses around the world. Consumers are at the center of everything we do, and our brand teams translate passion for the consumer into business results. We use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and inspire new product development opportunities. Join our team to help us develop human-centered, technology-enabled, purpose-driven brands.
More About Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products;
Liquid-Plumr® clog removers
Poett® home care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Brita® water-filtration products; Burt's Bees® natural personal care products
RenewLife® digestive health products
Rainbow Light®, Natural Vitality™ and NeoCell® dietary supplements.
The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. Nearly 80% of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as Clorox recruiters via unsolicited texts during these uncertain times.
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For more information, visit TheCloroxCompany.com , including the Good Growth blog, and follow the company on Twitter at @CloroxCo
The Clorox Company and its subsidiaries is an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer. You may view the Equal Employment Opportunity is the Law notice (https://www.dol.gov/agencies/ofccp/posters) by clicking on it.
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