Job Information
News Corp Australia Senior Audience Growth Manager in NSW, Australia
What’s the role?
Are you a strategic thinker with a passion for driving growth? Join our Marketing, Audience, and Digital Development team in a pivotal leadership role.
As the Senior Manager Audience Growth, you’ll be responsible for developing audience expansion strategies to maximise consumer revenue for The Australian and Prestige portfolio. Your mission will be to develop and refine our target audience strategy, leveraging data-driven insights to enhance our content, propositions, and marketing efforts. Your insights will help retain and engage our core audiences while attracting new ones, ensuring alignment with our brand and business goals.
Responsibilities:
Generate actionable insights and strategic recommendations to optimise audience acquisition, engagement, and retention across content, marketing, and product features.
Utilise data analytics tools to deeply understand audience behaviour on The Australian and Prestige digital platforms, driving strategic advantages for both current and future initiatives.
Provide collaborative and strategic guidance to marketing, product, editorial, and commercial teams, ensuring data-driven decision-making.
Collaborative with colleagues to conduct market research and analysis, monitor competitor activities and industry trends, and identify growth opportunities by staying ahead of emerging trends.
Develop new propositions and content verticals, to drive audience engagement and growth.
Who are you?
Experienced in generating strategic, data-driven recommendations with a proven track record of driving business growth and optimising performance.
Skilled in analysing audience journeys and content effectiveness, using insights to inform product and marketing strategies.
A strong collaborator with a talent for building effective relationships across teams and stakeholders to achieve shared goals.
An inspiring leader with a can-do, solution-oriented attitude who thrives in fast-paced environments.
Commercially astute, with excellent analytical skills and the ability to link audience engagement to business outcomes.
Proficient in Excel (including PivotTables, VLOOKUP, HLOOKUP, etc.), with experience in PowerPoint; familiarity with Tableau, SQL, and Adobe Analytics (or similar platforms) is a plus.
If you are a strategic thinker with a passion for results, we’d love to hear from you. Apply now to help shape the future of our digital audience experience!
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
News Corp Australia is the nation’s most influential media organisation, operating more than 150 household-name brands across print, digital and multimedia. We lead the way in travel, fashion, food, health, homes and lifestyle, and we are the largest publisher across print and digital, reaching more than 16 million Australians each month.
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
The Australian & Prestige
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.