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Robert Half Marketing Communications Specialist in Norwalk, Ohio

Description

We are looking for a Marketing Communications/Content Specialist to join our team in Norwalk, Ohio. In this role, you will be responsible for managing, implementing and measuring marketing programs, coordinating media plans, and managing content for our website. This role offers an opportunity for individuals who are skilled in strategic planning, project management, and digital marketing. This role is mostly onsite with some hybrid flexibility, likely 1 day a week WFH.

Responsibilities:

• Implement strategic marketing plans for the organization and its affiliates

• Manage comprehensive system and service line marketing strategies

• Develop traditional and digital marketing communications tools, including advertising, digital media, brochures, direct mail etc.

• Coordinate with external design teams to ensure all pieces meet standards for quality, accuracy, timeliness and cost-effectiveness

• Handle media plans in terms of placement and media management

• Manage website content and work with cross-functional groups to develop and update information for web pages and postings

• Monitor marketing activity and develop measurement tools to track results of marketing activities

• Provide recommendations based on the success and failures of plans or promotions

• Proofread all produced items to ensure they align with core messages and are error free

• Coordinate with Public Relations, Internal Communications and Community Events to support any marketing collateral pieces needed to support initiatives

• Utilize various software and applications such as Adobe Creative Cloud, Content Management System (CMS), CRM, Database, Editorial Content, Advertisements, Blogging, Brand Awareness, Budget Processes, Campaign Planning, Adobe InDesign, Web Content, Web Content Management, Google AdSense, Google Analytics, CSS, HTML, SharePoint.

Requirements

• Minimum of 2 years of experience as a Marketing Communications Specialist or similar role

• Proficiency in Adobe Creative Cloud and Adobe InDesign

• Experience with Content Management Systems (CMS)

• Familiarity with Customer Relationship Management (CRM) platforms

• Experience with database management

• Ability to create compelling editorial content

• Experience creating and managing advertisements

• Proven experience with blogging for brand awareness

• Understanding of budget processes within marketing

• Experience with campaign planning

• Knowledge of web content creation and management

• Familiarity with Google AdSense and Google Analytics

• Basic understanding of CSS and HTML

• Experience with SharePoint is a plus

• Excellent written and verbal communication skills

• Strong organizational and multitasking abilities

• Ability to work both independently and as part of a team.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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