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J&J Family of Companies Senior Audience & Programmatic Manager CE (m/f/d) in North Rhine Westphalia, Germany

Senior Audience & Programmatic Manager CE (m/f/d) - 2307002834W


Johnson & Johnson New Planned Consumer Health Company, based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®, and LISTERINE®. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

We are currently looking for a

Senior Audience & Programmatic Manager, Central Europe (m/f/d)

Your responsibility will be to lead the improvement of our targeting capabilities to assure more of the right consumers improve their health with our brands. In this role you will act as the expert for the programmatic supply chain from DSP/buying platform to consumer and closely collaborate with the media management team and our programmatic trading desk to optimize and shape our media strategies and plans.

This role will be embedded in the Digital & Media Team and report into the Senior Leader Precision & Performance Marketing Central Europe and will be having a direct and measurable impact on short and long-term business KPIs


  • Translate brand high value audiences in targeting strategies and define how to best capture, source, and use available technologies (1st, 2nd, 3 rd data based, contextual) to improve our media activations

  • Build powerful data partnerships with retailers to accelerate the impact of our precision-based media model

  • Own professionalization and quality management of our programmatic trading desk and programmatic supply chain

  • Support the selection & implementation of future forward technologies & shape our tech-stack to futureproof our media approach (e.g., cookie less technology)

  • Collaborate with the Media team to improve campaign guidelines on KPIs like Reach & Frequency, Attention, ROI & Brand KPIs

  • Connect audience insights & communication actions to content creation

  • Upskill our marketing organization & evolve understanding of the financial value of audiences/targeting to the organization

  • Collaborate successfully and build relationships with internal teams, suppliers, and agencies

  • Closely connect with the martech/adtech industry to drive external focus


Qualifications / Skills

  • 5 years of work experience in media management and/or strategy (@ media agency, media team, programmatic trading desk or publisher/platform)

  • Proven track record in shaping data-driven targeting strategies, delivery, measurement, and optimization.

  • Strong understanding of ad tech capabilities and the media buying and delivery ecosystem, digital and media analytics, and optimization, across the media supply chain.

  • Experience or knowledge of how campaigns are set up in a DSP

  • Ability to communicate on both a strategic and operational level with specialists and non-specialists

  • Great teammate with high service mentality

  • Excellent project management skills

  • Ability to prioritize while maintaining the highest attention to detail

  • Enjoys working in a fast paced & constantly evolving environment

  • Proficient in English, German can be an advantage

Do you strive to join an outstanding team that is dynamic and ever-changing? Is career growth and opportunity appealing to you? Apply to this opportunity today.

This is what we offer to you:

  • An open and cordial working atmosphere with flat hierarchies and a first-name culture

  • Modern and flexible working models and career-promoting measures in harmony with family and work

  • Individual personal and professional development and training opportunities

  • Exciting and varied projects in a dynamic and international work environment

  • An above average salary and social benefits

  • Attractive corporate benefits such as a staff shop, sports and health offers or a paid sabbatical

  • There are also other benefits at the Neuss location, such as a fitness studio, a child daycare center and a wide range of healthy food at subsidized prices in our own canteen, as well as free fruit

Primary Location Europe/Middle East/Africa-Germany-North Rhine Westphalia-Rhein-Kreis Neuss

Organization Johnson & Johnson GmbH

Job Function Digital Marketing

Req ID: 2307002834W