Job Information
Choice Hotels Brand Operations Director, Upper Midscale Brands in North Bethesda, Maryland
Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Brand Operations Director, Upper Midscale Brands in the Brand Operations Department – Core Brands. The Brand Operations Department – Core Brands is the team that is responsible for developing, implementing, and maintaining the hotel/customer facing brand programs and initiatives that support each brand’s strategy. As a key member of our Brand Operations – Core Brands department, you will be instrumental in the development of programs and initiatives to help drive guest satisfaction, brand consistency and Return on Investment (ROI) to our Franchisees.
We invite you to apply today for our Brand Operations Director, Upper Midscale Brands role today and #MakeItYourChoice.
Your Responsibilities
Collaborate with Brand Strategy teams to generate and refine ideas and concepts for new or enhanced brand amenities, hallmarks, and programs, ensuring they drive guest satisfaction and deliver a strong return on investment for franchisees.
Lead the strategic evaluation of potential brand programs through pilot testing, quantifying their likely impact on guests, operators, and overall performance, and measuring results against established goals and objectives.
Work closely with the Brand Operations team to design and implement rollout plans for new or improved brand amenities, hallmarks, and programs across properties.
Stay informed about industry trends and innovations, communicating relevant insights that may influence guest satisfaction and brand differentiation.
Develop and translate ideas and initiatives for further development and potential inclusion into brand standards.
Foster collaboration across departments to ensure clear communication and consensus on brand initiatives.
Act as a subject matter expert on programs that drive guest satisfaction and property performance, creating educational content for associates and owners/operators on the requirements for success.
Represent the brand strategy perspective in collaboration with the Director of Brand Operations, ensuring alignment with internal and external stakeholders.
Your Experience, Skills & Competencies
Bachelor's degree in related field in Business, Marketing related field or equivalent combination of education and work experience.
Minimum of 7 years of relevant work experience in hotel operations, brand management, product management, marketing, consulting, or other relevant field, including supervisory experience.
Prior experience in a hospitality franchise organization is preferred.
Strong track record of success in translating organizational strategy to business plans and execution, including building business cases, gaining internal/external support, and directing results-oriented implementation.
Strong business acumen: proven success in collaborating with business leaders across organizational lines toensure a solutions-focused approach to supporting achievement of corporate business objectives.
Demonstrated success in managing multiple projects of varying complexity simultaneously, leading fromconcept through implementation in a fast-paced matrix environment. PMP certification is preferred.
Excellent leadership skills, proven ability to collaborate and develop relationships with associates at alllevels and to drive results in a team-oriented environment.
Strong analytical and problem-solving skills.
Excellent verbal and written communication skills with the ability to create clear messaging across a varietyof audiences.
Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
Ability to travel up to 25% of the time.
Your Team
This is an individual contributor role that will report to the Senior Director, Brand Operations. You will have four peer teammates and collaborate with cross functional departments on a regular basis.
Your Work Location
As our Director Brand Operations – Upper Midscale Brands, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, 3-4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.
At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.
About Choice Hotels Financial Performance
Total revenues were $425.6 million for third quarter 2023, a third quarter record and a 3% increase compared to the same period of 2022. Please click here (https://media.choicehotels.com/2023-11-07-Choice-Hotels-International-Reports-Third-Quarter-2023-Results) to review highlights of our results.
* PLEASE NOTE: This role is not eligible for sponsorship *
Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.