Experience Inc. Jobs

Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!
Are you excited to work in a start-up environment within the walls of a nearly 150-year company? Are you passionate about shaping and evolving a newly launched business? Do you have the skills to drive customer awareness, engagement, and conversion? Are you ready for a role that allows you to be innovative and collaborative while you expand access to more customers through new partnerships?

As a member of the startup team, the Marketing Director will design and manage the full funnel marketing strategy that fuels Simplified Solutions, Prudentials new startup that is committed to expanding access to millions of Americans who are uninsured or underinsured today. Primary responsibilities will include owning the strategy for demand generation, web optimization, email, social media and improving the customer journey with marketing automation.
The ideal candidate will:
Show strength in driving results in digital customer engagement and acquisition funnel performance
have excellent relationship-building skills and act as a subject matter expert for B2B and consumer marketing
drive the utilization of technology and related analytics to design and deploy digital marketing strategies that expand partnership opportunities and iterate to optimize performance
exemplify a can-do attitude and take thoughtful risks to move things forward in a small, fast-paced environment, and
effectively lead, influence and empower others to successfully execute on strategies.
What you can expect:
Develop, implement and oversee marketing strategies to reach target customer markets for different sales channels and distribution partners.
Leverage agile methodology to lead the Simplified Solutions marketing team, fostering a culture of innovation, data driven decisions, and high velocity execution.
Utilize marketing technology tools such as CRM systems, email automation platforms, and analytics software to drive campaign effectiveness.
Analyze data and KPIs to track campaign performance with an eye towards continual optimization and ROI.
Collaborate with cross-functional teams to align marketing initiatives with business objectives.
Leverage insights to identify new opportunities and refine targeting strategies to meet needs of customers and distribution partners based on psychographic and cultural attributes.
Understand partner needs and work with sales team on strategies to increase conversion and optimize funnel metrics with each distribution partner throughout the relationship.
Operate as key liaison with Branding, Digital and Marketing organizations on behalf of SS team and its customers/partners.
What youll need:
Bachelors degree or equivalent experience in marketing, Business Administration, or related field.
6-8 years marketing experiences, preferably within Financial Services
Proven experience in digital marketing, with a focus on driving results through innovative strategies and use of marketing technology.
Strong analytical skills and proficiency in data analysis tools.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced environment and adapt to change.
Creative thinking and problem-solving abilities.
Itd be a plus if you had:
Experience and expertise with digital marketing platforms (Adobe suite experience)
Experience developing segmentation strategies in highly complex market environment
Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
At Prudential, you can:
We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.
Were a global organization, full of outstandingly dedicated people who arent afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
Market competitive base salaries, with a yearly bonus potential at every level
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programsto help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resourcesto help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistanceto help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan:Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see ourTotal Rewards Brochure. Some of the...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity