Experience Inc. Jobs

Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!
Our Marketing Orchestration and Activation Team is seeking a Director, Marketing Orchestration to drive Prudentials digital marketing transformation by driving our marketing automation and personalization initiatives forward.
Reporting to the Vice President of Marketing Orchestration and Activation, the ideal candidate should have a solid understanding of MarTech, Digital Marketing and Personalization. The person filling this role will be responsible for driving the adoption of Prudentials MarTech stack by implementing approved use-cases for the US Business Marketing teams. This role requires a change agent for the organization providing thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience. Additionally, this individual will be managing go-to-market strategies and change management communications while ensuring successful adoption of innovative MarTech capabilities. The role will require you to work across and partner closely with the US Business Marketing teams, MarTech Product owners, Execution and Creative teams to drive digital innovation and deliver best in class experiences and transform the culture.
The current EWA for this position is Hybrid and requires your on-site presence in the Newark, NJ office on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.
What you can expect:
Demonstrate the value of digital technologies and driving key differentiating initiatives
Partner with Business Marketing teams to activate innovated use cases demonstrating MarTech capabilities aligned to business goals
Lead marketing pilots focused on using data and customer insights to translate business needs to personalized omni-channel data-driven campaigns and journeys across channels
Drive adoption, communications, support, and recommendations to increase utilization and ROI
Identify efficiency opportunities through from driving Self-Service, Automation and Process Optimization
Manage go-to-market strategies for highly complex campaigns including the management of Paid Media campaigns in support of the US Business teams
Understand business needs and translate into campaign requirements for hand off to MarTech and Execution partners
What youll need:
10 years of experience in Marketing and /or managing digital programs, specifically in financial services and/or internet enabled businesses
Passionate about digital transformation, with experience introducing new capabilities, processes, or thinking into an organization. Understand marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc)
Experience working with and/or leading marketing plans from development to execution and managing omnichannel strategy
Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things. Excellent consultative skills and ability to form strong business relationships at all levels and across multiple business units and functions
Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
At Prudential, you can:
Take charge of your career. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 career advice, on demand resources and networking to propel your career forward.
Were a global organization, full of outstandingly dedicated people who arent afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
The below is an example of our US benefits summary
Market competitive base salaries, with a yearly bonus potential at every level
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity