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Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.

Kinship is unlocking a new world for you and your pet. Because, if you’re like us, your pet is your world. Our family of brands is continuously working to challenge preconceived notions, evolve our environments, and (re)build a universe that supports and centers on people and their pets—all with the power of Mars Petcare behind us. Like most families, we have different interests and expertise. But we all come together with a common purpose and love of pets—because they’re our kin too.

• The Kin (https://www.thewildest.com/the-kin) is a subscription-based app designed to make pet parenting actually easier—with features like 24/7 access to experts and curated content, personalized to both pets and their parents.

• Adopt a Pet is a platform that connects hopeful pet parents, shelters, rescues, and rehomers—all with the goal of helping people and pets find each other, by improving the adoption process for everyone involved.

• The Wildest is one site that brings together culture, care, and content to help real people pet parent (and keep their cool)— with the help of product recs, vet advice, training tips, articles, interviews, and more.

• PetExec (https://www.petexec.net/?gclid=Cj0KCQjwmZejBhC_ARIsAGhCqndwLfeC_VcuPWZFIi-CZOIE0CyceY06HvO0YixZp33QIbDRxjiIK_MaAmasEALw_wcB) is the world's leading tool for pet care businesses, helping teams of all sizes more efficiently manage their daycare, boarding, grooming, and training operations. So they can spend more time on pets.

Responsibilities: Analytical focus i.e. reporting and analysis as well as executional support in partnership with Sr. CRM manager

How you'll support Kinship:

• You will own CRM reporting i.e. create dashboards and reports for the team including analysis of results and providing optimization recommendations

• You will support CRM manager with execution and implementation of personalized/dynamic CRM campaigns (email, push notification and SMS) including building campaigns and audiences in Iterable (ESP)

• You will QA all CRM campaigns for grammar, spelling, linking and tracking

• You will monitor sender reputation and implement and manage best practices to keep reputation high

• You will manage campaign calendars and project trackers to ensure deadlines and deliverables are met

• You will support Sr. CRM Manager with ad hoc projects and presentations as required

Your skills:

• 4+ years experience as a CRM associate or manager focused on email execution and preferably push notifications and SMS channels too

• 3-4+ years experience in CRM related reporting with experience creating dashboards and reporting for the team using ESP data and Google Analytics

• 3-4+ years experience in CRM/audience management including cohort segmentation and personalization

• Experience using Iterable (ESP) including building emails and performing QA is preferable and a BIG plus

• Experience executing A/B testing, performing analysis of results and reporting back to the business

• Deliverability/sender reputation management experience is preferred

• Proactive and highly motivated. You have experience working cross-functionally and independently, consistently driving projects to completion.

• Demonstrated ability to work in a startup or other fast-paced environment

WHAT YOU CAN EXPECT FROM US:

• Opportunities to impact and grow the business on a day to day basis

• Dog-friendly workplaces

• Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families

• Unlimited paid time off for Full-Time Employees

• Hybrid work environment

• Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)

• Discounts on pet products, services, nutrition and veterinary wellness plans

• An extensive onboarding program with a chance to meet leaders across our divisions

Disclaimer:

Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:

Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.