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VMware WW Lifecycle Incentives Senior Manager - Opportunity for Working Remotely in New York, New York

The Lifecycle Incentives Sr Manager will be responsible for driving the creation, coordination, and management of the Lifecycle Incentives Program for Channel Partners in the Americas, EMEA and Asia Pacific regions. These incentives are designed to reward partners throughout the customer lifecycle. This individual will be responsible for working with partners, segment and regional sales & marketing owners to develop & implement the program strategy, planning, and infrastructure that supports VMware’s Cloud and SaaS vision. The Lifecycle Incentive program management includes creating and maintaining Partner facing Incentive program Terms and Conditions and other collateral including FAQ, Partner User Guide, Overview Presentation and Partner facing web content and Blogs.

The Lifecycle Incentives Sr Manager will be responsible for enablement, training and post launch support with VMware GTM, Partner and Program Experience, regional, and partner facing roles. The role will manage on-going partner escalations through an escalation process.

The Lifecycle manager will also build financial models to track budget requirement and spend, identify program metrics, get buy-in from management and report metrics against the success of the programs. The manager is required to implement program updates and enablement to ensure that program goals are met and exceeded on an on-going basis.

The Lifecycle Incentives Sr Manager is a well-rounded individual who has excellent communication, organizational, financial/analytical and interpersonal skills. The role requires a proven track record in messaging/positioning, program management, vendor management, forecasting, and broad execution capabilities. A requirement is to motivate, leverage, and manage internal teams on a project basis in order to strategize, build and launch Industry leading partner incentive programs.


  • Define new, launch and manage existing Customer Lifecycle Incentives.

  • Develop the Terms and Conditions, and other partner facing collateral and partner training to drive our channel partners to flawless execution.

  • Develop the financial model(s) that identify the impact of the programs to VMware business globally.

  • Identify the infrastructure to support the business requirements as necessary with new program goals.

  • Develop the launch plan and timeline necessary to implement globally.

  • Develop the metrics and track those metrics back to the business requirements of the program.

  • Create customer, channel partner, and internal, program documents to clearly identify the benefits, terms and conditions, rules of engagement, and marketing collateral that supports programs globally.

  • Manage the sales, business unit, and marketing team feedback on the program once launched and effectively implement a roadmap of change that maps to the VMware business requirements.

  • Drive the requirements of the systems necessary to support the program and the enhancements to the infrastructure that is built to support the channel partner programs.

Category : Business Strategy and Operations

Subcategory: Project Management

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-07-19

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.