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The Senior Manager, Head of Latino Social Strategy will lead holistic social strategy, creative, creator partnerships, and community engagement for the Latino/Hispanic market segment. This leadership role will be responsible for the development and implementation of a compelling, on-brand strategic vision across social media platforms, with a focus on the Latino/Hispanic market. We're looking for an experienced social media strategist who is creative, culturally-attuned, forward-thinking and data-driven - possessing equal parts "creative brain" and "strategic brain" to join our team.
They will lead the effort to create work in our social channels that drives both the brand and the business in the Latino market, while also strategically evaluating work from our partner agencies. They will be responsible for generating comprehensive, data-driven, and consumer-centric communication plans that inform all channels for Verizon Consumer Group and bring our brand closer to consumers through authentic content and engaging conversations. They will acquire and share deep knowledge of the industry, including the competitive landscape, category disruptors and key business issues that affect Verizon. Additionally, and perhaps most importantly, our ideal candidate has a collaborative, friendly personality and is able to build strong relationships with both internal and external agency teams.
Setting the strategic direction for social media content and drives alignment with overall business strategy.
Developing thorough and integrated social media strategies and briefs using data analysis and creativity, and presenting them to the creative team.
Collaborating with the creative team to ensure that all content ladders up to approved strategies and briefs.
Intuitively adapting to ever-changing landscape of social platforms/social content, and actively advises the team on how our content should reflect these changes.
Establishing self as thought leader around social media. Researching key stakeholders and their business needs to support creative social media strategy and inform the execution.
Providing strategic recommendations and content support for social media channels for ad hoc projects and campaigns, while ensuring consistency with internal content standards and best practices.
Managing social media editorial calendar, maintaining a unified single view on planned content and ad hoc content, ensuring content is timely, culturally relevant, on brand, and cohesive to larger social media strategy.
Forming strong working bond with internal clients to become their trusted strategic partner.
Preparing presentations and materials to share with key business stakeholders to provide insight into the team's activities.
Serving as a key contributor to the way Verizon interacts, partners, and builds relationships within the influencer-marketing space.
Working with data, analytics, and media teams, to identify and illuminate the data's narrative and frame the implications for communication.
Facilitating team brainstorms to stimulate unexpected ideas and initiatives.
You're a strategic thinker with a passion for digital and social marketing. You have your finger on the pulse of cultural trends, memes, and conversation topics - all the things that define and move culture in today's world - and you track how it's evolving over time. You are a relentless advocate for the consumer and know how to put their voice at the center of all our work, in service of creating content that drives interest and engagement.
You'll need to have:Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in Strategy Development and Planning roles with an emphasis on social and digital channels.
Must be bilingual: fully proficient in Spanish and English.
Even better if you one or more of the following:
Bachelor's degree in a related field.
Eight or more years of relevant work experience.
Experience briefing an in-house creative team and/or ad agency.
Experience in social media judgment (e.g., knowing what to post and when to post it).
Experience in influencer marketing, talent management, and/or social media strategy and execution.
Experience maintaining positive client relationships, delivering strategic council, and successfully troubleshooting client and internal issues.
Knowledge with optimizing content on specific social media platforms to drive engagement.
Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.
Sound business and professional ethics.
Shows confidence in front of an audience; ability to be the 'center of the room'.
Ability to accomplish work independently with minimal guidance.
Experience managing complex 360 degree & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
Problem-solving skills and ability to navigate difficult issues.
Experience in team oversight and talent development.
Exceptional communication, organizational, and time management skills.
Experience building learning plans for both quantitative and qualitative research initiatives.
Flexibility, patience, empathy, and a sense of humor.
Strong analytical skills, understanding of KPI measurement and attribution.
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $118,000.00 and $219,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.