Fanatics Retail group Fulfillment LLC Senior Manager, CRM Cross Sell in New York, New York
Company OverviewFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. The base salary range for this role is $113,750 per year - $186,875 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. *Salary range is listed in USD; ranges will change based on country of residence In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/ Fanatics Betting & Gaming (FBG) is looking for a Senior Manager of CRM Cross Sell to help develop and execute the CRM cross sell strategy, focused on acquiring customers from existing Fanatics databases and introducing new customers to the holistic Fanatics ecosystem. Reporting into our Director, Cross Sell Marketing, you will play an integral role on the Marketing team as well as the wider FBG organization.Responsibilities- Help build and execute campaigns that deliver against cross sell goals, leveraging email, push and in-app messaging to convert existing Fanatics customers into sports betting customers.- Develop detailed campaign briefs that clearly communicate requirements, deliverables and success metrics and provide feedback and approval of assets in partnership with the creative team.- Regularly analyze campaign performance to identify opportunities to improve customer segmentation, communication strategy and channel utilization.- Help manage the marketing calendar, inclusive of promotions, brand campaigns and behavioral campaigns.- Partner with Retail, Sportsbook, iCasino product teams to optimize user marketing messages and offers between Fanatics products.- Identify testing opportunities and contribute to building a robust testing roadmap from planning and development through scaling the learning.- Work closely with the Free 2 Play team to create campaigns that promote and drive usage across various markets.- Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team-building activities.Experience and Skills- 6+ years of CRM and/or Lifecycle marketing experience.- Bachelor's degree in Marketing or related discipline.- Experience building and executing multi channel campaigns (email, app and sms).- Must have strong communication skills, and a willingness to present ideas and findings.- Must have the ability to analyze data in real-time and adjust strategy to optimize campaign performance.- Strong problem solving abilities in a fast-paced environment.- A team player that is collaborative and able to work cross-functionally across different teams at Fanatics.- A passion for sports, gaming and entertainment products that drives empathetic and thoughtful decisions around communicating with product users.Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now. Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics' fair labor practices. NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review ourFanatics ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.