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Dow Jones Senior Analyst, Ad Operations in NEW YORK, New York

Job Description:

Dow Jones, the world’s premier publisher of online business and financial news including The Wall Street Journal Online, Barron’s Online and MarketWatch, has an exciting career opportunity available as an Advertising Operations Analyst within the Strategic Planning & Delivery (SP&D) team. As an Advertising Operations Analyst, you will play a critical role in developing and delivering business intelligence and presenting actionable reporting and analysis to drive measurable, profitable decisions across the SP&D team. The ideal candidate will have a passion for data, strong analytical and quantitative skills, and a solid understanding of how the digital ecosystem works.

Responsibilities include, but are not limited to:

● Engage cross functionally with sales, account management, and marketing team to build develop & implement enhancements to reporting and analytics processes

● Development and management of comprehensive data-driven digital reporting and storytelling: such as, site health, campaign monitoring, ad quality

● Create/maintain reports for use by the Revenue Operations team

● Query large datasets, and combine disparate data, using analytics software or SQL to deliver actionable insights (qualitative and quantitative), which would empower the internal teams to understand their KPIs, equip them to make informed, data-driven decisions, and drive optimization

● Collaborate with internal departments on ad hoc reporting needs

● Proactively identify thresholds and benchmarks that can be used to trigger alerts

● Collaborate with the Performance Analytics and Custom Studios departments to setup/QA analytics tracking

● Understand roadmaps and overall business KPI prioritization

● Identify opportunities and implement solutions that provide efficiencies

● Communicate performance and articulate in concise narrative with clear actionable takeaways for stakeholders

● Measure success (ROI, Conversion) of digital advertising campaigns, offers, and other marketing programs via attribution models, mixed media modeling, and custom reporting


● 4+ years of relevant experience

● Solid understanding of digital systems including, or similar to: Google Ad Manager, YieldEx, Adobe Analytics, Google Analytics, Moat, SalesForce, Google Cloud Suite

● Experience with industry leading BI tools, such as Domo, Tableau, Google Data Studio, Looker, Datorama

● Expert level Excel or Google Sheets data modeling experience: demonstrated ability to develop complex spreadsheets, macros and/or custom formulas

● Experience in SQL or Python for data analysis

● Experience with a programming / scripting language required -- i.e. javascript, Python, HTML, Google App Scripts

● Experience building / managing pipelines using tools, such as Jenkins, Airflow, Alteryx

● Proven track record of providing valuable insight from data

● Strong capacity to work with internal partners to improve processes and develop best Practices

● Ability to multi-task and work efficiently within a fast-paced environment

● Ability to communicate with non-technical and technical professionals

● Strong analytical, strategic and creative problem solving skills

● Must love data, debugging, identifying the root cause of an issue, and ensuring excellent quality data

● Must be detail-oriented, a self-starter, and highly motivated

● Passionate about automating all processes

● BA/BS College degree preferred

● Master Degree in related field a plus

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: IT Development Group

Union Status:

Union / No clear and likely Internal Candidate (Employee Only) has been identified

Req ID: 34087