Job Information
Shake Shack Marketing Manager, Global Licensing in New York, New York
We Stand For Something Good
Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing. Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Marketing Manager, Global Licensing
Helps create, develop and implement marketing and communications efforts with Shake Shack’s global partners . This role works cohesively with licensed brand partners to ensure marketing, communications and promotion initiatives strengthen the brand, enhance and support operations and drive sales in Shacks. This role should expect 2 0 -40% international travel.
Key Responsibilities
Embrace and convey the Shake Shack brand voice and positioning across international markets via marketing and communications in local marketing initiatives, printed collateral, online and digital presence, social media, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand.
Develop and support the execution of Shack-specific and market wide events, activations, collaborations, and promotions.
Maintain a marketing calendar including but not limited to: LTOs, product launches, new restaurant openings, events, activations, collaborations, promotions, and advertising
Measure, evaluate, and provide reporting on marketing initiatives.
Manage the in-store Shack guest experience and digital brand initiatives.
Support the management of partner PR and communication strategies.
Day to day contact for licensed partner marketing teams
Ongoing information management; ensure partners have updated digital content, guidelines, and local marketing best practices
Knowledge, Skills, Abilities
4-6 years of marketing experience in food and hospitality and/or lifestyle brand
Knowledgeable about marketing, communications, PR, digital, social media, design, consumer insights
Thorough understanding of branding principles and tactics
#LI-DL1
Pay Range - $82,410.00 - $105,110.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
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Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing. Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Behind every elevated experience is our Team Members and culture of Enlightened Hospitality! We strive to foster a culture that is welcoming, inclusive and allows our Team Members to thrive. Watch this video to see what makes Shake Shack a great place to work.
We are committed to developing future leaders here at Shake Shack. We provide our team members with the tools, resources, and learning opportunities they need to succeed and to grow. Watch this video to explore the possibilities for your career at Shake Shack.
At Shake Shack not only do we Stand for Something Good, but we want YOU to! We are proud to have received recognition for our Inclusive Policies & Practices four years in a row and counting! With numerous employee led resource groups, mentorship pairings, and career-growth opportunities to fit your aspirations, we are confident you’ll find your place here to thrive as your authentic self.