Job Information
Association of National Advertisers Manager, Content Creation, Marketing Knowledge Center in New York, New York
About the ANA
The ANA’s (Association of National Advertisers) (http://www.ana.net/) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Position Summary
The ANA (http://www.ana.net) ’s Marketing Knowledge Center is looking to hire a talented, diligent writer for the position of Manager of Content Creation and Innovation to join its dynamic team. The MKC is where marketers go to find creative inspiration from case studies, the latest marketing trends and research, and resources that help them make smarter business decisions.
The ideal candidate will have a proven track record working on a team involved in content creation. They will be able to write clearly and concisely about all aspects of the marketing industry — from social media to programmatic buying — and will be passionate about creating content of all lengths and formats to help educate and inspire marketers. The MKC is always looking to elevate our offerings to ANA members, so curiosity, creativity, and the ability to think outside the box are vital to the role.
Major Responsibilities
Create/edit proprietary and public content, including but not limited to:
Detailed write-ups of presentations given at ANA events
Award case studies
Long-form content pieces that share research, trends, and best practices on specific marketing topics
Blog posts and short-form “social media-friendly” content
Assist with the production and maintenance of tent pole content as needed:
Help stage content in our CMS from start to finish
Help manage a content calendar and content permissions, as well as edit content as needed
Contribute to an enterprise-wide content strategy (i.e. work with other teams to ensure alignment on messaging, scheduling, and promotions for key marketing topics and support ANA taxonomy assessment)
Collaborate with internal and external stakeholders to ensure a steady flow of content creation that supports current and future marketing strategies for ANA member needs
Ensure all content meets high-quality standards and corporate style while staying informed of current trending topics, new developments in media, local business, and industry best practices
Fact-check articles for ANA magazine as needed
Attend ANA events to capture marketing insights (some travel required within NYC)
Manage other projects as required
Professional Experience and Qualifications
Bachelor's degree in journalism, communications, or a related field
3-5 years of experience in B2B content marketing, digital marketing, corporate communications, or a relevant publishing industry role. Prior journalism experience is a plus.
Proven track record working on a team involved in innovation (trends or next-gen tech) in some fashion – whether writing about it, researching it, presenting it, or developing it
Strong strategic thinker; ability to create clarity out of ambiguity by focusing on meaningful outcomes
Content marketing and/or design experience using design tools such as infographics.com a big plus
Strong verbal and written skills, including the ability to write clearly about complex subjects or turn a meandering presentation into a smooth story
Demonstrated project management, organizational, and problem-solving skills
Attributes/Skills Required:
Proven ability to prioritize and handle multiple projects from start to finish
Attention to detail and solid copyediting skills
Ability to adapt to a changing environment and handle multiple priorities
Great writing and analytical skills, exercising judgment to determine when to take the initiative and when to seek help
Salary and Total Rewards Package:
Starting pay range: $65,000 to $70,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter, your salary requirements and writing samples to careers@ana.net . Note: only applicants who include writing samples will be considered.
Powered by JazzHR