CVS Health Head of Commercial Marketing Strategy and Analytics in New York, New York
It’s a new day in healthcare! Combining CVS Health and Aetna was a ground-breaking moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. Looking for opportunities to use cutting edge technologies analyzing petabytes of data in a world class Hadoop cluster? Interested in generating analytical insights that help members make the best decisions for the individual care needs? In the past 4 years our membership has doubled and our market share has grown 50%; you will help us take all this to the next level, using your industry knowledge, passion for problem solving and quantitative analysis, and skills in communication and client management to identify, incubate, and deploy the next set of innovations to power the growth of tomorrow’s business! The Role:The Head of Commercial Marketing Strategy and Analytics will help us expand our support for Commercial Marketing initiatives by transforming how we work with category, segment, industry, and member data to inform strategic planning, audience and campaign targeting, measurement, and growth opportunities. Bring your strategic perspective to help unlock opportunities by incorporating financial data (profitability, MROI) into opportunity assessments and help develop forward-looking roadmaps to drive Commercial Business Growth. Leverage behavioral data across variety of inputs (web, email, digital) to drive optimization opportunities. Opportunity to inform/influence B2C, B2B, and B2B2C marketing channels.Key senior stakeholders will include VP Commercial Marketing, SVP Commercial Growth, as well as Enterprise teams focused on Performance Marketing Analytics.Key internal partners will include various analytics teams, such as Director of Commercial Sales Analytics, dedicated data engineering and strategy resources, and modeling COE with current portfolio of developed models.Responsibilities:- Collaborates with stakeholders to understand key business questions and marketing objectives; translating questions and objectives into well‐defined analytics proposals - Entrepreneurial mindset - identifies new opportunities to leverage data assets and develop analytics products to enable teams, and expand team scope and resourcing - Partners with Marketing and business stakeholders to develop comprehensive evidence based strategy delivering member or plan sponsor acquisition, retention, engagement, and ROI - Familiarity with an agile, data driven, multidisciplinary marketing operating model - Presents analysis-based recommendations to business stakeholders and marketing leadership - Develop performance reporting to show impact of marketing investments - Lead high performing team (10 FTE) from strategy and insights through to execution, including leaders of leaders - Manages and builds a strong team through formal training, diverse assignments, proactive coaching, mentoring and other development techniques - Motivates and is willing to understand and probe into technical details and mentors others to do the same
- 8‐10 years of experience working in a marketing analytics function with responsibilities over strategy development, analytical tool development, and managing teams- Senior-level presence – ability to present to senior leaders (CCO, CMO)- Forward-looking – ability to architect multi-year project plans and roadmaps- Storyteller - ability to distill complex ideas into stakeholder approachable concepts and insights- Experience working in Healthcare Insurance Industry major plus- Familiarity with B2B / Account Based Marketing a plus- Familiarity with financial metrics such as revenue, profitability, etc.- Experience in applying statistical or machine learning models, multivariate analysis, multi constraint optimization problems, and attribution techniques in digital marketing - Excellent strategic thinking capabilities with ability to derive insight
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
- CVS Health Jobs