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Dow Jones Engagement Marketing Manager in NEW YORK, New York

Job Description:

  • Deliver omnichannel engagement campaigns for Wall Street Journal and Barron’s members to drive reader habit and increase product adoption.

  • Work with teams across the business to support the implementation/enhancement of an automated CRM strategy that engages members across their lifecycle.

  • Manage 1-2 Engagement Associates to ensure campaigns are delivered on time, within budget and maintain WSJ quality standards.

  • Use key data insights to develop and drive marketing strategy and communications.

  • Represent the customer: advocate for seamless customer journeys, champion the value of membership.

  • Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.


  • 3-5 years experience working in a marketing role. Media or publishing is a plus.

  • A bachelor’s degree in marketing, business administration, journalism or communications.

  • Experience in delivering campaigns that use a variety of marketing channels.

  • A mindset that is curious, data literate and digital first.

  • The ability to work quickly and manage multiple projects efficiently in a fast-paced environment.

  • First-rate communications and writing skills with the ability to present.

  • A passion for and understanding of The Wall Street Journal brand, customers, and products.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.


Job Category: Marketing Group

Union Status:

Non-Union / No clear and likely Internal Candidate (Employee Only) has been identified

Req ID: 34168