Job Information
Publicis Groupe Director, Strategic Intelligence in New York, New York
Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
We are looking for an exceptionally talented Director, Strategy to lead Media Strategy & Innovation functions for a high-profile and fast-paced account. This person will lead strategic development (including audience strategy), partner innovation/ideations, and stewardship of integrated media plans for the client’s business. The Director effectively leverages experience, curiosity, knowledge, storytelling and skills to push fresh thinking and innovation while balancing client, agency, and team needs – both short- and long-term. This position report directly to the VP, Strategic Intelligence.
Role Objectives:
Serves on a client’s business and oversees all strategic aspects of the assigned LOB(s)
Defines the strategic narrative of integrated media plans – including audience strategy and media partner innovation
Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
This role is designed to elevate strategy and innovation across the business – must be highly-collaborative, big idea-minded and relentlessly curious
Responsible for leading/managing projects and resources for subsidiaries/business unit
Maintain an in-depth knowledge of the client business, competitive and audience landscape
Team leader for client interaction while fostering positive relationships
Ensure teams adopt best in class tools, techniques, and innovations to deliver plan recommendations aligned to client’s objectives and expected business outcomes
Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
Outlines role & responsibilities for the Strategic Intelligence team – delivering on vision, direction, management, and support
Strategic lead in media strategy and innovation thought leadership within the team and with clients
Ensure connectivity with all relevant internal and external stakeholders
Serves as primary leadership and content development stakeholder and storyteller for all client presentations
Participation in special projects involving cross department team development and leadership
Participates in new business efforts including development of new business opportunities and new business pitches (as needed)
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
8+ years of media planning experience
3+ years of experience in a management capacity
Agency experience highly preferred
Experience in retail is a big plus
Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
Excellent leadership, management and motivational skills
Excellent storytelling, interpersonal and quantitative/analytical skills
Adept at uncovering and injecting ideas, innovation and leading industry developments into media plans
Detail-oriented and proven ability to thrive in a fast paced environment
Must be a self-starter, with strong planning and organizational skills
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights
Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
Professional presentation, training and client-facing skills
Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
Accountability and flexibility with the ability to work in a fast-paced environment
Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
Able to guide others in defining high level strategy for business unit
Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
Demonstrates an ability to be curious and passionate about our client’s business
Positive, team-player attitude
Additional Information
Compensation Range: $98,500 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/25/2024.
All your information will be kept confidential according to EEO guidelines.
#LI-Hybrid