Experience Inc. Jobs

Summary:

The global head of Marketing Science leads a global team of client facing, analytically curious professionals, working to influence advertisers, agencies, and the industry as a whole on the need to make all marketing measurable. This work will require managing and inspiring a team across the globe and providing leadership within the external community. A successful candidate will drive insights and develop measurement strategies in service to the mission of helping all businesses grow, by transforming marketing practices, grounded in data in science.The person in this role will champion the industry adoption of Meta preferred measurement methods and products as well as managing the development of empirical research for individual clients and at the industry-level. Success will require activating the ecosystem, advising on and executing against the strategy for industry bodies, and accelerating the adoption of good measurement practices from advertisers.Leading candidates will have analytical and critical thinking skills as well as the ability to build deep relationships with executive level marketers and other C level roles. To successfully influence how clients conduct and use measurement, the candidate will need to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team. This role will also require working closely with the Product, Sales and Partnerships teams to develop or pilot new methodologies.

Required Skills:

Director, Marketing Science, Global Responsibilities:

1. Lead a team of measurement professionals of varying skill levels across geographies, identifying opportunities for progression, building a leadership bench and identifying and nurturing future leaders

2. Represent the Marketing Science team internally and externally with cross functional teams and at industry events

3. Manage a complex set of client relationships across industry and client groups, functions and brands to drive our measurement objectives. Develop and nurture relationships with key sales leadership partners across the global and manage relationships with regional measurement leads to cross-share knowledge and best practices globally

4. Push clients to measure true business value by building and operationalizing "learning agendas" that highlight how a client can improve business outcomes by employing better measurement techniques. Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda leading to client business growth.

5. Implement and monitor against a set of performance indicators the progress of each country and account

6. Develop a strategy for the use of consumer and advertising insights to help advertisers better understand the performance of their marketing spend

7. Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media

8. Communicate complex research results to a general audience at both internal and public events

9. Provide feedback to and collaborate with Product, Sale, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and betas

10. Navigate complex and competing initiatives across Meta, synthesize opportunities and prioritize resource allocation to maximize against Meta, Business Acceleration Solutions and Marketing Science goals

11. Global travel required as needed

Minimum Qualifications:

Minimum Qualifications:

12. 18+ years experience and expertise with advertising measurement methods and technologies

13. Demonstrated leadership skills at an industry level and with senior clients

14. Experience leading leaders across multiple geographies with team management credentials

15. Advanced quantitative skills and working knowledge of statistics and financial or statistical analysis

16. Experience communicating technical content to general audience and effectively at all levels of a client organization

17. Bachelor's degree

Preferred Qualifications:

Preferred Qualifications:

18. Advanced degree in a quantitative field or an MBA

19. Experience working with product and sales teams, familiarity with Product roadmapping processes and Inbound/Outbound activities

Public Compensation:

$298,000/year to $341,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.