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NBC Universal Data Operations and Audience Analytics, Analyst in New York, New York

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.   

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.   

NBCUniversal’s Data Operations team is looking for enthusiastic, goal-driven, proactive, and resourceful individuals to support innovation in our Ad Platforms and Operations One-Platform group.

One-Platform is the collection of all NBCU’s data-driven, advanced advertising products, including data-driven linear, addressable, OTT and digital channel advertising products. Within our group we promote a culture of inclusion for all employees that respects their unique abilities, experiences, and views. We believe that our varied backgrounds help us work better together, make smarter choices, and deliver better business results. 

In this Analyst role, you will support the Director on the Advanced Data Operations team and incorporate digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products. 

In addition, you will work with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth. 

Areas Of Responsibility Include, But Are Not Limited To 

  • Work with data vendors and teams to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear. 

  • Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients. 

  • Run reporting, create dashboards and provide insights into audience and data-targeted product trends to maximize efficiencies and identify new advanced targeting opportunities. 

  • Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient. 

  • Partner with the One Platform Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting. 

  • Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence. 

  • Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data. 

  • Leverage coding and programming skills to analyze various datasets in order to build strategic audiences. 

  • Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players. 

  • 2+ years of professional experience in media, digital advertising, technology, or financial services. 

  • Familiarity with programming languages including SQL, Python, Scala, Databricks, Spark and/or cleanroom environments. 

  • Strong analytical skills leveraging spreadsheets, visualization tools and dashboards. 

  • Familiarity with:

  • DMPs/CDPs and FreeWheel MRM. 

  • Linear and/or Digital operations and working with 3rd party vendors. 

  • Traditional TV measurement (Nielsen), digital media math.

  • Current privacy regulations and practices within the audience data industry. 

  • Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes. 

  • BA/BS degree, preferably in a quantitative field of study, or equivalent experience

Additional Qualifications

  • Candidates must submit a resume/CV through www.nbcunicareers.com to be considered for this role. 

  • Must have unrestricted work authorization to work in the United States 

  • Must be 18 years or older 

Desired Characteristics 

  • Experience with programming languages including SQL, Python, Scala, Databricks, Spark and/or cleanroom environments. 

  • Digital campaign management, analytics and research, and ad ops experience, or TV and addressable advertising experience is highly desirable. 

  • Can adapt quickly to changing demands and embrace ambiguity. 

  • Strong organizational and project management skills. 

  • Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion. 

  • Customer service orientation (internal and external customers). 

  • Highly self-motivated and entrepreneurial spirit; intellectually curious individual who proactively seeks out time-saving solutions & tools. 

  • Familiarity with both online and offline data sources and available linkages. 

  • Excellent communication and interpersonal skills, with the ability to present complex data in a clear and concise manner. 

  • Innovative mindset with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure. 

Salary range: 72,000 - 85,000

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.