MediaCom Data Analyst, Analytics in New York, New York
About the Team:
Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and approaches.
We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.
We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.
About the Role:
The Data Analyst is expected to demonstrate hands-on skills in media metrics, reporting, and manipulating data. We value problem solving,and the ability to be truly detail-orientated in a fast-paced environment. We're looking for someone who is self-motivated and able to operate independently with limited guidance and direction, and thrives on growth, learning, and building.
Utilize syndicated research tools and marketing platforms to retrieve various types of data (macroeconomic, marketing, business, etc.)
Run reports on digital marketing platforms
Compile data intocomprehensive datasets
Generate graphics for use in client presentations
Analyze data and provide initial insights
Contribute to building data infrastructure and processes
Your Knowledge & Abilities:
Strong Excel (and/or Google Sheets) skills
Experience with SQL, BigQuery, Tableau, PowerBIstrongly preferred
Exposure to media metrics: Media (e.g. buying models, CPV, VCR, GRP)
Understanding of one ore more marketing platform sources such as Google ADH, Facebook/Instagram, Snapchat, YouTube, etc.
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Exposure to survey-based measurement techniques (namely Brand and Conversion Lift studies) a plus
Knowledge of visual techniques for data analysis and presentation
Bachelor's degree preferred. An MBA, MS degree in Statistics, Economics, or Applied Math is a plus
1-2 years related work experience
Welcome innovators, initiative takers and instigators.We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.
We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy.We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients.We also know that talent comes in all shapes, sizes,gendersand ethnicities. That's why we are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people?Sodo we.Welcome toMediaCom!
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.