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It really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone.

AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person at an AlixPartners office on Tuesday, Wednesday, and Thursday with and remote working options for Monday and Friday.

LOCATION: New York, NY

What you'll do

As the Firm enters the next exciting phase of its growth trajectory, we are expanding our marketing team and looking for exceptional marketing talent to make growth happen. This is a unique opportunity to bring your marketing, leadership, and entrepreneurial skillset to bear on building a business with an already established reputation, enviable track record and aggressive growth ambitions. We're looking for change agents, people who can make things happen and assume an active role in taking the business to the next level. This is about writing the marketing playbook for growth rather than simply executing what's gone before. You will already be an accomplished strategic marketer and are now looking to make a real and measurable impact on business metrics. You will be looking for a fresh challenge with an organization that is open to the full range of impact that marketing can deliver. That's who we are. If that's who you are, read on.

In this key role within the AlixPartners' Corporate Services team, you will develop and deliver marketing activities for the firm's world-leading Performance and Technology (P&T) practice. Success is when more clients know us and consider us for complex consulting projects. Your primary focus is helping our 20 practice leaders to grow the business by building recognition and nurturing new and existing relationships using all components of the marketing playbook.

We are looking for an accomplished, credible, and commercially focused marketing professional to deliver targeted, tailored, and sophisticated marketing strategies and campaigns with global application. The successful candidate will serve as a strategic thought partner to the P&T consulting team, helping to shape the overall go-to-market strategy as well as leading and overseeing the delivery of P&T marketing activities.

The Business Marketing Director is a full-time role reporting to the Head of Business Marketing and with significant interaction with the leadership of the newly created P&T Practice team. The role is based in the New York office and will require occasional travel, including international. Paid relocation is not available.

Specific responsibilities include:

• Strategize with P&T global leadership to recommend, construct, and deliver marketing strategies and activities which reflect the practice's growth ambitions and go-to-market approach. You will sit on the P&T leadership team, participate in their meetings, and interact 1:1 with senior leaders. They will look to you to bring ideas and expertise on how to best market the practice, including the alignment of offerings across the two separate practices to greater leverage our market opportunities.
• Identify, size, and prioritize target audiences in partnership with the leadership team and Business Intelligence Center, providing insights into likely buyer motivations and personae.
• Track and analyze competitors, identifying opportunities for AlixPartners to stand out and deliver differentiated messages in the market.
• Partner with other AlixPartners marketing resources (corporate marketing, media relations, content, events, business intelligence / research and digital teams) to develop content and deliver highly integrated and focused marketing campaigns that move the needle on target buyer awareness, consideration, and engagement.
• Lead the annual marketing planning process, working with practice leaders, Business and Corporate Marketing to align growth priorities with P&T marketing investment and ROI targets.
• Create an annual P&T marketing plan, ensuring the scheduling of activities provides ongoing opportunities to build the level of engagement with the market.
• Design and manage a full set of marketing and BD collateral, ensuring consistency across P&T sectors, compliance with the firm-wide band, and tailored buyer / sector messaging where appropriate.
• Ensure the practice's online presence in proprietary and third-party channels is up-to-date, dynamic, and projecting the full weight of the P&T offer.
• Track and monitor all relevant marketing / funnel / pipeline KPIs, relating marketing inputs to business outcomes, providing insights on winning practices and recommending course-corrections as necessary.
• Identify and deliver the correct blend of emphasis on promoting practice area (core technical disciplines), people (individual SMEs) and product (specific solution offerings) within the overall marketing agenda.
• Work alongside our commercial partnerships team for co-marketing of strategic partnerships and alliances, ensuring that AlixPartners secures maximum marketing exposure from the relationship.
• Build the AlixPartners brand in the P&T space by amplifying the practice's technical and industry expertise using experiences, successes, and case studies.
• Provide strategic input to the firm's corporate marketing team, identifying opportunities to amplify the P&T team's position within the Firm's wider marketing agenda.
• Operate cross-border to ensure global and local priorities/activities are clearly understood, consistent, and visible.
• Coach senior consulting leaders on how to build and promote their personal brands, how to write effective marketing briefs and how to create the right client messaging.
• Manage, mentor, and develop a small industry sector marketing team, setting performance and development goals in line with firm marketing and industry priorities and providing performance coaching and feedback to build the individual's contribution to P&T and AlixPartners' marketing community.
• Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.

What you'll need

• Minimum ten (10) years of work experience with at least seven (7) in B2B marketing.
• Bachelor's degree required.
• Experience within an international consulting or adjacent multi-disciplinary professional services/advisory environment is essential. The role holder will also be expected to have experience of promoting technology enabled solutions either in a consulting or vendor environment.
• Evidence of having held a marketing leadership role, with a business unit, service-line, industry, or similar operating context, and having successfully driven consistent, sustainable change which positively impacted business performance - direct people management skill is a must have.
• Demonstrable knowledge and experience of bringing the full range of off-line / on-line marketing tools to bear to shape the marketing funnel, including content generation, pro-active outreach, and digital activation.
• A naturally collaborative team-player and creative problem-solver, with the ability to "make things happen" in a matrixed environment. Always curious to identify where marketing can make a difference, improve what's gone before and turn ideas into action.
• A natural inclination to identify and promote the best qualities of your organization, your practice, and the team.
• Comfortable working with challenging senior leaders, including offering ideas, opinions, and confidently presenting different perspectives and viewpoints if you disagree.
• Proactive and responsive; able to juggle multiple large and complex projects under time pressure and adapt to changing circumstances.
• Keen eye for differentiation. Ability to quickly study competitors and recommend ideas that position AlixPartners with differentiation.
• Experience directing and developing team members.
• Able to exercise independent judgment and take the initiative to identify opportunities.
• Experience of managing, deploying and effectively measuring significant budget spend.
• A high level of PowerPoint skill - ability to take ambiguous ideas and turn around a compelling slide or storyline.
• Excellent written and verbal communication skills in English. Comfort writing marketing copy on the spot or with a quick turn if needed.
• Experience with the following is not required, but a definite plus: consulting sales, video production, targeted digital advertising, LinkedIn promotion, Twitter promotion, TikTok promotion, live events, email marketing, alliance marketing, livestream platforms, influencer marketing, webinars, podcasts.
• Willingness to work outside of normal U.S. business hours, and as unique projects/needs arise.
• Ability to work full time in an office and remote environment; physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
• Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners' and foster an inclusive environment with people at all levels of an organization

The firm offers a comprehensive benefits program including health, vision, dental, disability, 401K, tuition reimbursement, identity theft protection, and mental wellness support. Employees will also receive a generous paid leave policy including vacation/personal time starting at 7.34 hours per pay period, sick time up to 80 hours annually, parental leave, and twelve holidays.

The salary range for this role takes into account a number of factors and is between $200,000/annually - $230,000/annually with potential eligibility for an annual discretionary bonus.

AlixPartners is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. AlixPartners is a proud Silver award-winning Veteran Friendly Employer.

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AlixPartners is a global firm of senior business and consulting professionals that specializes in improving corporate financial and operational performance, executing corporate turnarounds and providing litigation consulting and forensic accounting services when it really matters - in urgent, high-impact situations. More information is available at www.alixpartners.com.

All qualified applicants will receive consideration for employment without regard to among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, (age), status as a protected veteran, or disability. AlixPartners is a proud Bronze award-winning Veteran Friendly Employer.

Minimum Salary: 200000.00 Maximum Salary: 230000.00 Salary Unit: Yearly