Job Information
Dow Jones Associate Director, Retention in NEW YORK, New York
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
The Associate Director leads and is the 'go to' for all subscriber retention analysis, insights, forecasting and budgeting across all of Dow Jones' B2C brands. Specifically, the Associate Director will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily/weekly/monthly analysis of all subscriber cohorts. With that, the Associate Director will then communicate and integrate these learnings with the rest of the team to develop and optimize the overall retention strategy, while also forecasting performance (retention rates, churn, LTV, etc.) across all subscriber cohorts. In addition, the Associate Director will be responsible for building a holistic retention strategy across Dow Jones' B2C wealth and investing brands, products and services which include Barron's and MarketWatch.
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
The role reports to our Senior Director of Retention, and manages a team focused on subscriber cohort insights/analysis, forecasting/budgeting and wealth and investing retention strategy. The Associate Director works cross-functionally with teams across Dow Jones (Acquisition, CRM, Customer Service, Data Science, Finance, Product, Technology).
You Will:
Drive retention insights through detailed cohort analysis of the subscriber base, in partnership with the data science team, to develop new strategies as well as optimize existing journeys.
Develop process to turn insights into actionable strategies (pricing, communications, experience) to increase retention and LTV
Partner with subscriber acquisition to optimize the full subscriber funnel, across all cohorts and introductory offers, to drive long term retention
Lead all retention forecasting, in partnership with data science and finance, as well as the budget process across all Dow Jones B2C subscriber cohorts
Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy.
Lead a high performing team and develop KPI's and plans to assist the team in achieving goals.
You Have:
10 years of experience working in customer/subscriber retention with a focus on building subscriber insights and turning them into actionable strategies
Prior responsibilities and direct leadership for retention forecasting and budgeting
Expertise in subscription based businesses
Experience leading a team
A bachelor's degree in marketing, and/or business administration is preferred
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $110,000 - $135,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 43017