Job Information
Dow Jones & Co. Associate Director, Retention Marketing in New York, New York
Dow Jones & Co.
Dow Jones, Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation in the subject line.
NYC - 1211 Ave of the Americas
Full time
JobReq43017
Job Description:About Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Role:The Associate Director leads and is the 'go to' for subscriber retention analysis, insights, forecasting, and budgeting across all of Dow Jones' B2C brands. As Associate Director, you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily/weekly/monthly analysis of all subscriber cohorts. With that, you will then communicate and integrate these learnings with the rest of the team to develop and optimize the overall retention strategy, while also forecasting performance (retention rates, churn, LTV, etc.) across all subscriber cohorts. In addition, you will be responsible for building a holistic retention strategy across Dow Jones' B2C wealth and investing brands, products, and services which include Barron's and MarketWatch.The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron's covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.You will report to our Senior Director, Retention, manage a team focused on subscriber cohort insights/analysis, forecasting/budgeting and wealth and investing retention strategy, and collaborate cross-functionally with the Acquisition, CRM, Customer Service, Data Science, Finance, Product, and Technology teams.You will work in our midtown Manhattan office 3 days every week.You Will:
- Drive retention insights through detailed cohort analysis of the subscriber base, in partnership with the data science team, to develop new strategies as well as optimize existing journeys.
- Develop processes to turn insights into actionable strategies (pricing, communications, experience) to increase retention and LTV.
- Partner with the subscriber acquisition team to optimize the full funnel, across all cohorts and introductory offers, with the goal of driving long-term retention
- Lead all retention forecasting, in partnership with data science and finance, as well as the budget process across all Dow Jones B2C subscriber cohorts.
- Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy.
- The willingness and ability to work in our midtown Manhattan office 3 days every week
- 10 years of experience working in customer/subscriber retention with a focus on building subscriber insights and turning them into actionable strategies
- Experience leading retention forecasting and budgeting
- Expertise in subscription-based businesses
- Experience leading a team
- A bachelor's degree in marketing or business administration (preferred, but not required)
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $110,000 - $135,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Business Area:
Dow Jones - CMO - Marketing
Apply Here: https://www.click2apply.net/AeQz4rFNWgqqwIQZBcGEgg
PI249438552
Minimum Salary: 110,000 Maximum Salary: 135,000 Salary Unit: Yearly