Job Information
Publicis Groupe Associate Director, Programmatic in New York, New York
Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Overview:
The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.
This Associate Director position requires a highly motivated, technical savvy, detail oriented, and entrepreneurial person to lead the day-to-day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire Zenith’s vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.
Responsibilities:
Help clients launch biddable based campaigns across display, video, social, mobile and all offline media
Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
Build, maintain and grow client relationships and client business
Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
Build and maintain relationships with data and technology vendors and internal agency counterparts
Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
Ensure team delivers upon objectives within budget and time parameters
Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
i.e. Taskforces that strengthen media discipline
Bid Strategy management.
Trafficking/placement oversight
Platform management
Qualifications
5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc…
Experience using or launching data, attribution or programmatic tools
Track record of building successful client relationships
Strong presentation skills
Strong written and verbal communication skills
Demonstrated ability to think strategically
Must be a self-starter who works well in a fast-paced, team-oriented environmentProven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
Significant experience in a service, delivery and/or customer focused organization is required
Must have demonstrated ability to gets things done through 'un-owned’ resources
Must have outstanding motivational and interpersonal skills
Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
Additional Information
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2024.
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