Job Information
Publicis Groupe Associate Director, Data and Analysis in New York, New York
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, and/or online testing strategy
Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
Expanding client work, including building recommended approaches and scope
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
Managing efficient execution of projects, including the implementation of best practices
Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Qualifications
7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Strong client relationship and communication skills, with experience managing multiple projects across teams
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.)
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Additional Information
Compensation Range: $106,500 - $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 10/25/2024.