Job Information
Publicis Groupe Associate Director, Biddable Media (Paid Social and Programmatic) in New York, New York
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Job Description
The Associate Director oversees the strategic development and execution of Programmatic and Social channels. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The Associate Director serves as the primary point of contact for clients and owns the development of client decks, status documentation, and facilitates client meetings.
While providing thought leadership on audience strategies and campaign optimization, the Associate Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team’s Supervisors and Negotiators, and facilitates the training and development of the team. The Associate Director determines each individual’s assignments and bandwidth, distributing work as needed.
The Associate Director must possess a strong inner drive to redesign the Programmatic and Social media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.
Role Objectives:
General
Focuses on overall health and growth of the account
Understand and effectively communicate the value of Programmatic, Social, and key related technology solutions
Act as Social lead for the Investment team, providing thought leadership, process refinement, and strategic oversight
Review client deliverables for quality and ensure that any recommendations are sound and viable
Take a lead in creating and presenting campaign proposals and POVs to both internal and external stakeholders
Direct and manage the daily workflow of all Biddable campaigns, including proposal development, campaign activation, QA, maintenance, and post-buy recaps
Identify new opportunities and solutions to improve campaign/account performance and increase share of business to Zenith, e.g. new technology platforms, vendors to use, innovation tactics, etc.
Act as a key point of contact for external Programmatic and Social platform, data, and ad verification partners
Help to further integration and relationship building with colleagues on other teams (Analytics, TAAG, Strategy, etc.)
Oversee and adhere to monthly campaign billing timelines and forecast when needed for senior management
Campaigns
Ensure team operations are aligned with client goals and strategic vision of the business
Maintain accountability and best processes to ensure proper and correct budget management
Adopt established account management standards and enhance campaign best practices
Ensure flawless campaign activation, QA, and optimization cadences are being adhered to, developing new processes to improve areas where possible
Identify campaigns insights/trends, drive new learnings on the account level, lead post campaign wrap ups in close coordination with Analytics
Team
Identify areas of process improvement or gaps, general needs of the team
Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Manage workloads, output and delivery of junior staff through correct workflows and prioritization
Ensure team continues to push the needle forward with campaign/account performance
Provide training and career development of the team, including developing and reviewing goals
Qualifications
Understanding of interactive media planning and buying elements
Experience working within a large agency team across capabilities
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
4+ years of experience in Programmatic and/or Social media planning and buying
2+ years of increasing levels of responsibility within an agency or media company
2+ years of people management experience, managing 3+ reports in account management/client services team
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/29/2024.
#LI-Hybrid # 24-7638