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ROLE SUMMARY

The disease burden for both Influenza and COVID-19 is high, causing millions of cases, hundreds of thousands of hospitalizations and tens of thousands of deaths in the US each year. The US influenza and COVID-19 vaccine market is a growing, high-value, dynamic market, estimated to reach significant potential with stand-along and combination vaccines. The market is currently undifferentiated and ripe for disruption. Our Combination Vaccine has the potential to transform what is possible in the Flu and COVID-19 vaccine space.

Pfizer is looking to harness the power of mRNA to potentially provide a combination vaccine for Influenza and COVID-19 to help address the significant burden of both Influenza and COVID-19 diseases. This role represents a major opportunity to contribute to the launch planning for one of our most visible pipeline products, partnering with a team of US stakeholders (medical, market access, public affairs, communications, agency of record, and others).

Reporting to the US Influenza and Combo Lead, the Influenza and Combo Senior Marketing Manager will operate in an exciting, fast-paced, and dynamic environment supporting the strategic and tactical initiatives across all personal and non-personal channels. This role will also be responsible for leading the brand medical education initiatives and KOL engagement opportunities for the adult influenza and COVID-19 combination vaccine business. This role will support key cross-functional work streams across HCP marketing, RC, and medical education, including those supporting our customer facing colleagues and key opinion leader engagement.

The role will also hold responsibility for working with marketers to drive consistency of brand messaging across channels to internal stakeholders and to customers and leading market archetype assessments to drive executional action plans supporting high value opportunities.

The candidate should demonstrate the ability to use real-time customer behavior and insights to sharpen our marketing tactics and promotional messaging to deliver content that is relevant and timely in response to what is happening in the marketplace.

This role is unique opportunity to be an integral member of a fast-paced, customer-focused Marketing brand team. It is also an excellent opportunity for individuals who thrive on problem solving, working in a collaborative environment, and wants to be exposed to new areas. The selected colleague will support a number of different areas focused on marketing to healthcare providers in an effort to support launch excellence.

ROLE RESPONSIBILITIES

• Support the US HCP strategy, inclusive of dynamic market events and customer insights driven from tailored segmentation

• Support strategic and pull through efforts related to the licensure and launch of a Combination COVID-19 and influenza vaccine, leading workstreams to deliver messaging and content for promotion to HCPs and differentiation from the competition

• Serve as a core team member to support the commercialization efforts including but not limited to the development of field facing promotional materials, personal/non-personal resource development

• Help drive the creation and execution of all key messaging and resources across personal and non-personal channels

• Participate in and/or drive relevant US market shaping activities, including but not limited to an unbranded and Coming Soon campaigns

• Support Vaccines Adult Respiratory Platform and messaging development and integration needed across portfolio

• Lead medical education efforts and KOL engagements to increase the support of our medical community for combination vaccines

• Support annual operating and tactical plan development process, focused on HCP strategy and activation

• Support BM 3.3 and omnichannel principles by demonstrating test and learn mindset, rapid analysis, and metrics fluency

BASIC QUALIFICATIONS

• Bachelor's degree and 7+ years of experience, MBA and 6+ years of experience, or, PhD/equivalent and 2+ years of experience

• Strong familiarity with US healthcare landscape including HCP's, medical groups/integrated delivery networks, payers, and consumers

• Be an active contributor to create and operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams

• Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals

• Comfort with ambiguity, and complex "white space" environments

• An absolute commitment to adherence to all applicable compliance rules and regulations

• Innovative thinker who is excited by "pioneering" initiatives that may not have precedent

• Strong oral and written communication skills

• Ability to engageand influenceteam members,

• Uphold Pfizer's Core Values of Excellence, Equity, Courage and Joy, while contributing to a positive and collaborative team culture

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERREDQUALIFICATIONS

• MBA preferred

• US biopharma experience strongly preferred

• Strong preference for experience with sales/marketing, vaccines or other buy/bill business models

Other Job Details:

• Last Date to Apply for Job: May 7, 2024

• Additional Location Information: NY Headquartersor Pfizer approved facility

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The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Marketing and Market Research

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