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Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Digital Marketing Specialist is a pivotal role responsible for creating, developing and implementing digital initiatives, strategies and performance across Genesis and its affiliated Centers. This individual will serve as a consultative partner to the organization, helping Centers to innovate, educate and steward their local center brand while working closely with national and regional teams to achieve the company's growth and brand objectives.

This role will rely on data-driven insights to activate brand awareness, customer engagement, and reputation.

Overview of the responsibilities and core impact this role will make:

● Development of clear digital marketing strategy to bring the brand to life

● Strategic advancement of the external reputation and brand of Genesis and its affiliated Centers through meaningful and well-orchestrated digital marketing strategies and initiatives

● Revolutionize digital processes or tactics connected to digital strategies including building HootSuite capabilities and functionality from infancy

● Support local digital marketing initiatives and inspire the brand stewards in our centers and at the national level

Qualifications

● Bachelor's degree in Marketing, Communications, Business Administration, or related field

● Proven experience (3+ years) in digital marketing roles, preferably within the healthcare or related industry

● Certified HootSuite Professional

● Proficient in the use of Adobe Creative Suite and Canva

● Strong track record of leading successful digital marketing initiatives, with exceptional strategic thinking and analytical skills

● Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization

● Proficient at managing time and work within tight and often-changing deadlines

● Excellent, professional communication and interpersonal skills

● Significant attention to detail required

Benefits

*Variable compensation plans

*Tuition, Travel, and Wireless Service Discounts

*Employee Assistance Program to support mental health

*Employee Foundation to financially assist through unforeseen hardships

*Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA.

*Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

We also offer several voluntary insurances such as:

*Pet Insurance

*Term and Whole Life Insurance

*Short-term Disability

*Hospital Indemnity

*Personal Accident

*Critical Illness

*Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $50,000.00 - USD $60,000.00 /Yr.

Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.